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Direct Response Marketing

Shoppers Seeking More Coupons from Brands

5 Feb, 2014 By: Doug McPherson


DALLAS – About three-quarters of mobile shoppers redeemed a coupon directly from their mobile devices in 2013, up by more than 5 percent year-over-year, according to a new study by Key Ring, a Gannett Company.

The study examined more than 25,000 mobile shoppers and found that 80 percent of shoppers said they hold retailers in higher regard if they offer mobile deals and coupons.

Consumers also said that what influenced them most to buy was “an item being on sale.” Nearly all shoppers (96 percent) surveyed said they peruse a weekly sales circular before shopping, and more than half report they’d be more likely to look at the circular if they could access it on their phones.

Chris Fagan, Key Ring CEO, says bringing an “intuitive and fast circular experience” to mobile shopping has been successful.

“Consumers win because they can get more than 170 exclusive circulars on their phone,” Fagan says. “Consumer packaged goods companies and retailers win because they can connect with shoppers during the path to purchase.”

Fagan predicts shoppers’ expectations for “relevant, personal and easily accessible” mobile experiences will continue to be a strong focus for marketers trying to maximize the potential of the ever-growing number of mobile phones across the country.
 


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