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Retail Sales Beat GDP Growth, Topping $4.5 Trillion in 2013

16 Apr, 2014 By: Doug McPherson

NEW YORK – Total U.S. retail sales during 2013 reached $4.53 trillion, a 4.2-percent increase from $4.35 billion in 2012, says eMarketer. E-commerce sales of $263.3 billion, up 16.9 percent from the prior year, helped drive overall retail sales growth.

Non-E-commerce sales totaled about $4.27 billion, a 3.5-percent increase from 2012. In 2014, eMarketer predicts that E-commerce sales in the U.S. will grow 15.5 percent to reach $304 billion, or 6.4 percent of expected total retail sales of $4.73 billion.

In M-commerce, eMarketer reports sales from mobile devices (including tablets and smartphones) totaled $42.1 billion, a 70-percent jump from the prior year. eMarketer forecasts M-commerce sales will grow another 37 percent to $57.8 billion in 2014.

By 2017, eMarketer projects total U.S. retail sales of $5.55 trillion. That figure includes $491.5 billion of E-commerce sales and $132.7 billion in M-commerce sales.

This is eMarketer’s first-ever benchmark of total retail and retail store sales, which are based on an analysis of 169 data points that eMarketer gathered from 47 research firms and government institutions. The forecast separates retail E-commerce sales – including all purchases made on desktop and laptop computers, tablets and mobile phones – and non-E-commerce sales, which mostly comprise brick-and-mortar retail purchases.

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