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News Corner September 4, 2013

4 Sep, 2013 By: Doug McPherson

The New York Law School is honoring Jeffrey D. Knowles, a partner at Venable LLP, for his contributions to the school and legal profession. The event is scheduled for November 13. To take part in the event or for more information, call (212) 421-2808.

Swipe Payment Solutions welcomes Andrew Atkinson, formerly of Media Partners Worldwide. Atkinson’s background includes work in sales, media buying and entertainment.

Marketing Maven, a marketing agency, promotes two executives: Phil Rarick is now the chief operating officer, and Natalie Rucker is vice president of business development.

Saddle Creek Logistics Services is one of the fastest-growing private companies in America, as ranked by Inc. magazine. This is Saddle Creek’s second consecutive year on the list.

DNA Response Inc., a multi-channel commerce company, names Tom Czar, president of Media One Products, as a member of their advisory board.

Three displays created by Bay Cities, a retail packaging design firm, are finalists in the Design of the Times Competition hosted by the Path to Purchase Institute. Bay Cities’ structure and design for a Nintendo Mariokart launch pad won bronze and its design for a singer Katy Perry end cap won a gold award. This year’s awards show will be held on October 9 in Chicago.

Fox reports that 85 percent of Super Bowl ad spots are sold out. Fox wouldn’t say what it's charging for the ad space, but top media buyers say some of the game's 30-second slots are going for north of $4 million, versus the $3.8 million average on CBS for the event’s 2013 broadcast.

WideOrbit Inc., a provider of ad management software for media companies, announces that Gray Television Inc., a broadcast TV company, has selected WideOrbit to replace its legacy traffic vendor for 86 of its channels that span 30 U.S. television markets.

Delivery Agent announces it has extended its relationship to run omni-channel commerce for CBS Consumer Products and Showtime through July 2015. Delivery Agent will now manage the official commerce platform for the sci-fi franchise “Star Trek.”

SiteLock, WebsiteAlive and SecureBuy announce the release of AliveSecure, a secure online communications and transaction-processing product. It’s an online software-as-a-service designed to secure credit card payments through a website or mobile chat interface.

IPG Media Lab and YuMe release a study that says unaided brand recall for tablet video viewers clocks in at 57 percent. That compares to 49 percent of smartphone viewers who could recall brand names without prompting, 47 percent of computer users, and 45 percent of TV viewers. The study also finds that 81 percent of tablet video viewers sometimes or always watch TV shows on their tablets.

The PEW Research Center says that, as of May 2013, 72 percent of online U.S. adults use social networking sites, up from 67 percent in late 2012, and 8 percent in 2005. The study finds that 18 percent of online adults are now Twitter users. This is roughly double the 8 percent of online adults who used Twitter in November 2010, the first time PEW asked about Twitter as a stand-alone platform.

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