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Direct Response Marketing

News Corner September 27, 2017

27 Sep, 2017 By: Doug McPherson

Alternative furniture store Lovesac selects GoConvergence (GoCo) to create its first ever 30-second TV brand spot, radio campaign, and digital video content. GoCo's creative team uses high-end, 3-D animation for the ads.

Ad agency OpenJar Concepts Inc. celebrates its eighth anniversary in business. Adam Warren, CEO, and Reno Renaldo, president, are the co-founders.

a2b Fulfillment sponsors the Second Harvest Food Distribution in Greensboro, Ga., that distributed nearly 10,000 pounds of food to needy families in August. The event reached 221 families, representing 579 people.

Curtis Kleinman & Associates, founded to facilitate payment processing for any vertical or billing model, is working with Swipe Payment Solutions and reputable other providers to offer multiple banking choices. “We're fully equipped for recent changes to payment processing,” Kleinman says.

Diray Media celebrates its 30th year in business planning and placing media for their clients’ products through direct response commercials and infomercials that include products from Flex Seal® liquid rubber to the Snuggie®, the blanket with sleeves.

Ad agency Partners + Napier promotes group account director Elaine Naum to senior vice president. She will continue to report to Managing Director Courtney Cotrupe, who said of Naum, “Over the years, Elaine has become a go-to source for the account leadership team.”

CBS Corp. joins a growing list of companies subscribing to Nielsen’s new national out-of-home (OOH) reporting service. The deal provides CBS with OOH viewing data, which include ratings for all programming and commercial content that aired on the network for live-plus-seven days of time-shifted viewing.

Canoe, an advertising tech company, says it has now inserted 100 billion TV commercials into cable systems on video-on-demand (VOD) programming since September 2012 when it began operation. The company provides dynamic ad insertion for national TV networks across pay-TV operators including Charter Communications, Comcast Corp., and Cox Communications.

YuMe Inc., a partner for video advertising leadership and innovation, introduces the YuMe Connected TV SDK to help publishers and advertisers engage audiences with TV-like, full-screen ad experiences on connected devices.

FedEx announces new shipping rates effective January 1, 2018. All subsidiaries – FedEx Express, FedEx Ground, and FedEx Freight – will increase shipping fees by an average of 4.9 percent. The company is also imparting additional surcharges across other services.

Almost half of adults 22 to 45 years old watch no content on traditional TV platforms, says a new study by Omnicom Media Group agency Hearts & Science. Instead, they’re consuming TV content and associated ads on streaming platforms.

TV advertising-tech platform Simulmedia inks a deal with real-time information provider Neustar for independent verification of its clients' TV campaigns. Simulmedia says its advertising clients will receive “neutral, independent” validation from Neustar’s MarketShare, verifying Simulmedia's guarantee of return on media investment for TV campaigns “that it recommends.”

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