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Direct Response Marketing

News Corner September 18, 2013

18 Sep, 2013 By: Thomas Haire, Doug McPherson


TV personality and actress Melissa Rivers will star in Thane Direct’s infomercial for the global roll-out of the company’s Slim ‘N Lift Infused™, the newest addition to the Slim ‘N Lift line that has redefined the undergarment category in both direct response and retail.

a2b Fulfillment, a third-party logistics provider with a specialty in consumer-direct order fulfillment and customer service, announces an expansion of climate-controlled warehouse space in Greensboro, Ga. The addition gives a2b more than 52,500 cubic feet of climate-controlled warehouse space, double its previous plot.

Hawthorne Direct, a full-service brand response advertising agency, promotes Tammy Shull to executive director, administration and human resources. Shull will remain based in the company’s Fairfield, Iowa offices.

TMS Call Centers welcomes Clint Gearheart as executive vice president of business development and operations. He will head the strategic development of client campaigns and projects while expanding the company’s efficiency.

Kingstar Media, a Canadian direct response media company, announces that effective October 1, the management team from Duit Direct, led by Joe Dias, will be integrated into the company.

As Seen On TV Inc. (OTCQB: ASTV), the product marketing company and online shopping destination, announces its first “Swim With the Shark” event that lets inventors and entrepreneurs pitch their products to Kevin Harrington and his product development team. Harrington is As Seen On TV’s chairman and an original investor shark from ABC’s “Shark Tank.” The event is slated for Las Vegas, during next week’s D2C Convention.

eDiets.com, a brand of As Seen On TV Inc., unveils its new technology platform powered by FoodCare Inc. eDiets will now offer online weight management and wellness lifestyle applications and products directly supported by the hottest celebrities and world-renowned weight-loss experts committed to helping people improve their health and get in shape. Also, eDiets welcomes back John McGran to serve as chief editor. McGran, who served as editor-in-chief for eDiets from 2000-2007, will share his editorial experience with celebrities and diets to drive content and community growth.

Exceptional 3D, a three-dimensional tech company, finishes converting the trailer for “Metallica Through The Never” from two dimensions to three dimensions with partner and 3D digital signage network operator, Travel Plaza TV. “Metallica Through The Never” premiered last week at the Toronto International Film Festival.

As it prepares to be spun off from Time Warner, Time Inc. announces it has acquired all of American Express Publishing's magazines, including "Travel + Leisure," "Food & Wine," "Departures," "Executive Travel" and "Black Ink."

Consumers are now “cord-cheating” by turning to Netflix, Redbox and Hulu rather than the video-on-demand (VOD) services provided by their pay-TV company, says a report from video discovery service Digitalsmiths. The report says more than two-thirds of smartphone and tablet users haven’t downloaded their pay-TV provider’s app (over half didn’t even know their pay TV provider had an app) and nearly three-quarters never buy movies to watch from the video-on-demand service.

CBS CEO Leslie Moonves says this month that within three to five years, there will be parity pricing for ad positions whether on CBS or streamed on CBS.com. In an interview on CNBC, he adds, “We won’t care where you watch the shows.”

Twitter Inc. announces (via a tweet) that it has confidentially filed for an initial public offering with U.S. regulators. By filing confidentially, Twitter does not have to lay bare for scrutiny details of its financial status in the initial stages.


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