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News Corner September 13, 2017

13 Sep, 2017 By: Doug McPherson

InQuest Communications adds Jason Kozma to its family of fitness trainers. Kozma, a former Mr. America, is a body transformation artist with more than 20 years’ experience in bodybuilding, training, and nutrition.

XB Logistics announces it has become a certified member of the U.S. Customs-Trade Partnership Against Terrorism program, a voluntary government-business partnership to encourage importers to take an active role in promoting and ensuring the integrity of supply chain and border security.

Media Design Group reports clients using the company’s Tradr platform are seeing “great success.” Tradr, a TV supply side platform for advanced TV audiences, uses comprehensive Nielsen and comScore audience data that, when combined with first-party data, delivers plans that can reach hyper-targeted households.

DRMetrix announces its new Global Search and Advertiser Pages that make finding the 27,000 creatives, 6,800 brands, and 3,800 advertisers in its AdSphere database easier to find.

OTT set-top-box provider Roku launches its own channel to help promote all apps on its platform – with much less advertising. Roku says its offering will include movies from studios and other content from publishers with no subscriptions, fees, or logins required. The channel will have, on average, about half the advertising of traditional linear ad-supported TV.

Facebook plans to spend $1 billion on original content during the next year, according to The Wall Street Journal. Insiders say the commitment signals that the company may be interested in developing the kinds of premium-style shows that are flourishing on competing platforms like Netflix and Amazon.

ThinkNow Research, a Los Angeles-based Hispanic-focused market research firm, says Hispanics plan to spend more this holiday season. Nielsen estimates the group deployed about $1.4 trillion in buying power last year. The report adds that Hispanics are more swayed by advertising than other groups.

Brand-building agency Moosylvania’s reports the top 10 brands among millennials in 2017 are: Apple, Nike, Samsung, Target, Amazon, Sony, Walmart, Microsoft, Coke, and Google, demonstrating the popularity of digital companies with the generation. Adidas, Nintendo, Pepsi, Starbucks, Victoria’s Secret, Ford, Forever 21, Jordan, American Eagle, and Disney round out the top 20.

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years, says a new UPS report based on input of more than 5,100 comScore panelists who made at least two online purchases in a typical three-month period. Mobile e-commerce sales are projected to grow to $250 billion by 2020, and mobile retail sales in the United States are expected to be 48.5 percent of retail e-commerce sales.

CVS unveils vending kiosks in high-traffic areas like airports, bus terminals, and college campuses – stocked with items like deodorant, toothpaste, contact solution, healthy snacks, batteries, lint rollers, and stain removers. The kiosks will have touch screens and carry more than 70 products.

Activewear brand Ryderwear contracts with 45 athlete ambassadors to increase the company’s online visibility via social media. With a combined following of 25 million people, the company says so far athletes have helped the brand increase its global sales by 300 percent each year since it launched in 2009.

OpenX introduces a new product that that lets digital media bidders choose if they want to use either the traditional second-price auction method or an explicit first-price auction instead. OpenX claims the addition makes it the first platform to explicitly offer a transparent first-price auction option for buying biddable media programmatically.

About the Author: Doug McPherson

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