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Direct Response Marketing

News Corner October 9, 2013

9 Oct, 2013 By: Doug McPherson


Response Editor-in-Chief Thomas Haire will take part in a special panel discussion next Monday, Oct. 14, during the DMA 2013 Annual Conference and Exhibition in Chicago. The session, “Leveraging Multiscreen Technologies to Make Direct Response Marketing More Effective & Efficient,” is led by Tim Silvia, executive director of direct response advertising for Comcast Spotlight, and also will feature executives from an array of DR agencies. For more information, or to attend, click here: http://www.vivastream.com/events/dma2013/sessions/leveraging-multiscreen-technologies

Atomic Direct, a DRTV company in Portland, Ore., and its founder and CEO Doug Garnett are celebrating 15 years in business on Oct. 12. Garnett is a long-time member of the Response Advisory Board.

Thane Direct opens two new offices: its main U.S. operations, including legal and marketing, are based in El Segundo, Calif., and its U.S. retail sales, Internet and MIS division, television production, database marketing, accounting and wholesale logistics departments is in Canton, Ohio.

Jessica Hawthorne-Castro, chief operating officer for Hawthorne Direct, a full-service brand response advertising agency, will be featured on a panel entitled “Women Entrepreneurs” on Oct. 23, during Digital Hollywood’s fall 2013 event at the Ritz Carlton in Marina del Rey, Calif.

Catalyst, a direct and digital marketing agency, hires Jim Dellavilla as the direct and digital marketing agency's new chief client officer where Dellavilla will direct strategy for all of the agency's accounts, including Valvoline Instant Oil Change, First Niagara Financial Group, Xeikon, and Heraeus USA, among others.

Intellibrands announces itself as a new partnership between Manrit Velazquez, a 13-year veteran in the U.S. Hispanic DRTV industry, and William Brand, a 15-year veteran in worldwide DRTV product sales. 

Maverick Angels, accredited investors with a suite of educational services, tap Marketing Maven to teach portions of its investment accelerator program, which shares how to become a successful entrepreneur.

KPI Direct, an integrated direct marketing and brand management agency, welcomes three new employees: Bara Goldberg, media manager; Elizabeth Violette, customer experience analyst; and May Advincula, project manager.

According to the annual Fan Engagement Study conducted by IMG unit Catalyst, about 70 percent of sports fans who "like" or follow brands on social media are willing to take additional action, including purchasing, commenting or sharing brand content.

Wall Street analyst Brian Wieser downgrades shares of Facebook stock from a "buy" to a "hold" recommendation due to the overzealous optimism of investors on its revenue expectations. Wieser maintains a $48 price target on Facebook. But Ben Schachter of Macquarie Securities raises his 12-month price target on Facebook from $49 to $62 on the growth of its mobile ad business.

Broadcast Interactive Media hires content personalization startup Gravity to help its publisher network tailor websites to individual visitor tastes. Gravity’s platform will help users build an “interest graph” for BIM properties to determine which articles are most relevant to the user.

Mobile social networking service Path loses its bid to dismiss a lawsuit accusing it of violating a federal consumer protection law. Path is among the numerous Web companies to face recent lawsuits for allegedly violating the Telephone Consumer Protection Act, which prohibits the use of automated dialers to send SMS messages to people without their consent. The company allegedly sent SMS ads to people inviting them to join the service.
 


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