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News Corner October 4, 2017

4 Oct, 2017 By: Doug McPherson

Nielsen doubles down on its diversification into digital audience analytics, and plans to buy Visual IQ, a highly regarded provider of so-called “multi-touch attribution” used to measure consumer reach across “channels” and devices. Terms of the deal were not disclosed.

Brand response creative boutique Avalanche Creative Services hires Deanna Brigandi as creative coordinator. She manages Avalanche’s social media platforms, and creates copy and design for digital and television accounts.

More than three-quarters of consumers are shopping at bricks-and-mortar stores just as much as or more than they did a year ago, reports Consumer View, a new quarterly report from the National Retail Federation. Among millennials and Gen Z, 34 percent are primarily online shoppers, but the majority still makes most of their purchases in stores. The report says 21 percent of consumers surveyed are primarily online shoppers (defined as those who purchase more than half of their items online). Seventy-nine percent said they purchase half or less of their items online.

B3 Holdings creates Boohma Technologies (BT), splitting the software and technology company from Billups, a leading out-of-home media specialist agency. BT will develop and refine its software and data services capabilities. Its flagship software, Boohma, will allow brands, agencies, and other out-of-home specialists access to advanced targeting capabilities, while their data services will allow scaled planning and results measurement.

New research from says consumers care about a brand’s name. In fact, 71 percent of consumers felt more compelled to buy a product or service from a company whose name they recognized. Only 18 percent of consumers said they would look upon a brand name change positively.

Marc Lore, president and CEO of Walmart eCommerce U.S., says he expects the chain to offer free, same-day delivery in New York City “very soon,” Bloomberg reports. The move sends a message to online rival Amazon, which offers same-day deliveries to Prime Now members who pay a subscription fee.

Telecom trade groups including the NCTA, ACA, and USTelecom ask the U.S. Supreme Court to hear their appeal of a lower-court ruling upholding the Federal Communications Commission’s (FCC) declaration of ISPs as common carrier service providers. Despite the stated intentions of the now-Republican-controlled FCC to roll back its 2015 Title II decree and associated net neutrality regimen, the trade groups are trying to overturn a D.C. Circuit Court ruling that the FCC had the authority to classify internet service providers as Title II public utilities in the first place.

Snapchat confirms that its 3D World Lenses, introduced last November, will be available as an ad option, with Warner Bros and Bud Light partnering with Snapchat on the first iterations of the tool. In addition to adding animated characters, Snap also notes that the option can be used to showcase products in real-world scenes.

The Food and Drug Administration (FDA) signs an agreement that should ensure food-labeling enforcement in May 2018. Creation of the rule – which requires that chain restaurants, supermarkets, and other foodservice venues with 20 or more locations post calorie counts and other health information for all standard menu/packaged items – was mandated by 2010’s Affordable Care Act.

WPP’s GroupM launches a new business called Finecast that will build and sell addressable TV products to advertisers and their agencies. It will also partner with media companies to develop and deploy new addressable offerings, including advanced measurement products.

Jerome Bodin, an analyst at Nexis, says Accenture could make a good buyer for agency holding companies WPP and Publicis. That option is more likely than a buy from a big tech company like Google or Oracle, Bodin says.

The Association of National Advertisers (ANA) launches its first ad campaign in 107 years. It says it wants to refresh its musty image with the campaign, tagged “Driving Growth for You, Your Brand, and Our Industry. It’s in Our DNA.” The organization’s CMO, Duke Fanelli, asks, “Should we have done it sooner? Possibly. But we decided this is really the time for us to talk more about what the ANA brand stands for.”

About the Author: Doug McPherson

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