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Direct Response Marketing

News Corner October 24, 2012

24 Oct, 2012 By: Doug McPherson


Atomic Direct receives four Bronze Telly Awards for: Teho Garden Maintenance Kit, a half-hour infomercial; Spyder Products, an in-store video; Spyder Products, 60- and 120-second DRTV spots; and Kobalt Double-Drive, 60- and 120-second DRTV spots. The 33rd Annual Telly Awards honor the very best film and video productions, groundbreaking online video content, and outstanding local, regional and cable TV commercials and programs.

DMW Direct, a direct response advertising agency that specializes in marketing to the diverse and growing 50-plus demographic, announces the promotion of Kathryn Craig to account manager.

SK+G Advertising announces several new hires and promotions. The new hires: Melina Robinson, data analytics specialist; Trisha Kirk, broadcast producer; Joe Sampson, desktop support; Jillian Joyce, public relations account coordinator; Michael Urban, prepress coordinator; Brooke Bushong, account coordinator; Nicole Zabriskie, account executive; Melissa Gonzalez, account executive; Amanda Rhett, production artist; Jason Wright, assistant account executive. Those promoted include: Camille Mumpower, junior designer; Jessica George, senior designer; Travis Culp, prepress manager; Marc Coppell, senior production artist; Marivic Ulep, senior production artist.

Avion Pharmaceuticals partners with Lifetime to promote its new prenatal vitamin. The Atlanta-based specialty pharmaceutical company will sponsor a segment on “The Balancing Act,” a daily morning talk show on the Lifetime Television Network. At 7 a.m. EDT on Oct. 29, “The Balancing Act” will air a segment on the importance of proper nutrition during pregnancy and will feature information about the innovative new prenatal vitamin, the Prenate Mini.

The Interactive Advertising Bureau (IAB) reports that mobile advertising nearly doubled in the first half of the year to $1.2 billion, while eMarketer says that 50 percent of smartphone users watch video at least once a month on their phones. Plus, Cisco says two-thirds of the world’s mobile data traffic will be video by 2016. In August 2012, Android users watched seven minutes of video per day, nearly double the four minutes they spent per day a year ago, according to NPD Group.

Foresee, a consumer research company, releases research on how shoppers will use their mobile devices during the coming holidays: 39 percent will use mobile sites and apps more often than last year to research products; 26 percent will use mobile more than last year to do research while in physical stores; 21 percent will use mobile more than last year to purchase products; 18 percent will use mobile more than last year to locate stores.

Microsoft acquires marketing automation firm MarketingPilot for an undisclosed amount. Microsoft also announces its intention to buy cloud-storage vendor StorSimple.

More than 10 percent of TV viewers age 13 to 32 are now watching streaming video on their TVs during primetime according to new study from research firm GfK. The age group is 30-percent less likely to watch a TV network during the 8 p.m. hour than they were four years ago.

Arbitron announces it will provide extremely granular data on radio listening and commercial exposure to marketing mix modelers. The data, which is derived from Arbitron’s portable people meter service, has already been tested for a couple of years in modeling initiatives by five major marketers, which generated significantly higher recommendations for radio’s share in the media mix.

Mobile app developers are asking a federal judge to dismiss a lawsuit accusing them of violating users’ privacy by stealthily uploading their address books. In a joint motion filed earlier this month, 10 app developers argued the users who are suing were not injured by any data collection. Therefore, the companies argue, the users lack “standing” to pursue claims in federal court. The dispute dates to March, when Texas resident Marc Opperman and 12 other smartphone users brought a potential class-action lawsuit against a slew of tech companies for allegedly collecting or storing address books. The complaint alleges that the companies invaded users’ privacy, engaged in racketeering and violated the federal wiretap statute, among other claims.

A new over-the-air digital subchannel featuring classic TV will launch January 1. The new network, from NBCUniversal, will be named Cozi TV. It’ll replace digital subchannel Nonstop. Among the series to be aired are Burns & Allen, The Lucy Show, Ozzie & Harriet, Charlie’s Angels, The Six Million Dollar Man, Magnum P.I. and Lassie.

Brands generated 38 billion social media impressions worldwide in third-quarter 2012, according to a quarterly survey from research outfit PQ Media and uberVU, which measures social audiences. The U.S. dominated social media brand impressions, accounting for 42 percent of the global total of 38 billion, or around 16 billion impressions.
 


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