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Direct Response Marketing

News Corner October 2, 2013

2 Oct, 2013 By: Doug McPherson


Cable TV shopping juggernaut QVC is jumping into social media and E-commerce feet first, with the launch of a new social network, toGather, which resembles Pinterest and is intended to bring together like-minded shoppers and boost product discovery. The network officially launched Monday after beta testing over the summer.

CarMD appoints Austin Chae as director of direct response marketing to manage direct-to-consumer outreach.

Imagine Fulfillment Services (IFS) celebrates the one-year anniversary of its transition to a more expansive facility in La Mirada, Calif. With more than 15 years in fulfillment and logistics, the company has grown to more than 120 employees strong and is also in its third year maximizing Liteview, its cloud-based enterprise CRM/WMS order-taking solution that manages direct response, E-commerce and B2B orders from post-sale through final ship date – all in real time.

Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control.

Mobile advertising will make up more than half of Facebook’s total ad revenue in the fourth quarter and climb to 60 percent by next year. If those projections prove accurate, they would reflect the continuing dramatic shift of the social network’s ad business from the desktop to mobile devices.

Ad executives plan to spend 40 percent of their digital ad budgets through programmatic audience-buying platforms during the next six months, according to a study by Advertiser Perceptions Inc.

Instagram COO Emily White says the company will be running ads of some sort within the year. The image-editing and sharing app has 150 million active monthly users. In a Levi’s “Station to Station” campaign, artists take a train trip from which images are uploaded regularly to Instagram. White is hoping it will be a way to demonstrate the social network’s effectiveness to other marketers.

For the first time, more than half (53 percent) of online Americans are listening to Internet radio, according to Edison Research. Some 27 percent are listening to streaming audio from live radio stations, both local and outside, while 18 percent are listening to on-demand services, which involve paying a subscription for access to music libraries. More than two-thirds of listeners say they’re listening more than they were a year ago, and 32 percent saying they are listening “a lot” more.

Turner Broadcasting System has tapped Adobe Primetime to further its adoption of video technology to power new TNT and TBS apps and websites. The deal will give TV viewers more content from AdultSwim, Cartoon Network, truTV, and NBA League Pass in the near future. A single sign-on enables viewers to access Turner content across apps and devices without having to log in and authenticate repeatedly. TBS also has begun to use Adobe Primetime DRM digital rights management to protect premium video content online.

In a letter to mailers last week, Postal Board of Governors Chairman Mickey Barnett announced that the U.S. Postal Service will file a request with the Postal Regulatory Commission for a 4.3-percent increase in standard mail rates. If approved, the exigent increase will come in addition to the standard Consumer Price Index hike of 1.6 percent, totaling a 5.9-percent rise in rates for mailers.

Advanced TV advertising technology developer BlackArrow’s new advisory board includes: 4As President-CEO Nancy Hill and GroupM Director of Emerging Communications Mike Bologna, as well as TV industry representatives David Poltrack (chief research officer of CBS), Marcien Jenckes (senior vice president and general manager of video and entertainment services at Comcast), Marc Krok (senior vice president of advertising sales at AMC Networks) and Bob DeSena (CEO and founder of the Engagement Marketing Group).

Intel Media’s efforts to start up a Web-based TV service by the end of this year are in doubt, according to reports. Intel is looking for a new funding partner for the project and it is talking to Amazon, which has its own subscription video-on-demand service, and Samsung, a maker of new smart TVs, according to All Things D.
 


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