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Direct Response Marketing

News Corner November 27, 2013

27 Nov, 2013 By: Doug McPherson


The staff of Response wishes you and yours a very Happy Thanksgiving!

Marketing Maven wins the PR World Awards White Paper of the Year Award for its “Steps to Earn a Positive Return on Content” white paper. Judges praise the paper for offering insight into the importance of return on content and how to best use proper search engine optimization practices through Facebook posting analyses, social media reports and Google analytics.

InterMedia Entertainment™ introduces a new measurement tool called the InterMedia Entertainment DR Star Index™ that measures, identifies, evaluates and ranks the best celebrities for direct-to-consumer programs. Brooke Shields and Mark Harmon top the index’s list of 100 leading celebrities in its first mid-year rankings.

Argo Marketing Group, a customer engagement center, announces new integrated voice recognition (IVR) services that give their clients robust, real-time monitoring and reporting, and seamless integration with backend applications and databases for thorough return on investment reports.

Eric Stanton becomes chief marketing officer at Revenue Solutions.

The Federal Trade Commission (FTC) taps privacy expert Latanya Sweeney to serve as the agency's chief technologist. Sweeney, a computer scientist who directs Harvard's Data Privacy Lab, is known for her research that cast doubt on so-called anonymization techniques. Her study, in 2000, showed that 87 percent of the population could be identified based on just three data points – gender, birthdate and ZIP code.

Time-Life launched the Time-Life Channel on Roku in October. The free 24/7 channel offers the company’s entertaining brand of nostalgic commercials both in live stream and on demand. Also featured on the channel, powered by TelVue’s CloudCast broadcasting solution, is exclusive on-demand bonus content – including cast reunions, behind-the-scenes interviews and special performances.

Sharper Image launches its holiday catalog, which will be linked to a mobile commerce site, allowing consumers to purchase products they are interested from their smartphones and tablets.

Adobe research says 77 percent of consumers who own both smartphones and tablets still consider phones to be their primary device. Yet, tablets – with their larger screens and superior viewing experiences – are making headway because the number of consumers who prize their tablets over their phones rose from 12 percent in 2012 to 23 percent this year.

The Federal Trade Commission (FTC) will host a workshop on native ads in Washington D.C. on Dec. 4. The workshop, titled “Blurred Lines:  Advertising or Content?” will include representatives from the publishing and advertising industries, as well as consumer advocates and industry organizations to examine the ways native ads are presented to consumers, consumer understanding of native ads and distinguishing native ads from editorial content.

Yahoo introduces a new high-resolution, full-page ad format last week for desktops, mobile phones and tablets. The ads will appear in photo slide shows and "image-rich environments" across key entertainment-focused properties such as Yahoo Sports, omg!, Yahoo Music and Yahoo TV.

A study by Yume, LG and Nielsen says ads viewed on smart TVs index higher in key brand metrics such as brand recall, message recall and likeability. About 42 percent of smart TV viewers are under 40, and 35 percent earn more than a $120,000 household income. More than 40 percent of smart TV users are early adopters who will usually pay a premium for new technology and they’re also influential among friends in this category.


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