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Direct Response Marketing

News Corner November 13, 2013

12 Nov, 2013 By: Doug McPherson


As Seen On TV Inc. launches its crowdfunding platform that connects entrepreneurs’ products to As Seen On TV’s existing customer base.

a2b Fulfillment, a third-party logistics provider specializing in consumer-direct order fulfillment and customer service, becomes a corporate sponsor of the Greene County Boys and Girls Club, a nonprofit that helps kids graduate from high school on time and be ready for a post-secondary education.

Portland-based DRTV agency Atomic Direct releases television campaigns for three new Kobalt Tools products: the Triple Cut, the Magnum Grip Self- Adjusting and Locking Pliers, and the Hypercoil Flashlight. Atomic has created campaigns for the tool brand for the past four years.

Poonam Khubani, vice president of TELEBrands International and president of International Edge, is one of the top 25 leading women entrepreneurs of New Jersey according to the Leading Women Entrepreneurs Initiative, which annually chooses businesswomen in New Jersey who exhibit outstanding performance and achievement in business and economic innovation, community involvement and advocacy for women.

Telemarketing company Cuore announces Adam Miller as vice president of sales, where he will manage partnerships to enhance value to the inbound, outbound and customer service marketplace.

Rick Sangerman accepts the position of senior vice president of marketing and business development at More Media Direct.

Raymond Entertainment Direct, a premiere, full-service direct response, creative content agency and production studio, announces the launch of its latest spot campaign for the all-new Shark® Steam & Spray™ Mop System.

Motivational Fulfillment & Logistics Services, a direct response fulfillment company, adds 300,000 square feet and now offers 1.3 million square feet of distribution space to meet the growing demands of clients’ direct-to-consumer and retail shipping needs.

Hacker Group, Seattle’s top-earning digital/direct marketing agency, names Matt Witter general manager. He was previously vice president of account services.

comScore reports September was the busiest month ever for newspaper digital traffic, with 141 million U.S. adults visiting a newspaper website or using a newspaper mobile app. That figure is up 11 percent over June and represents 71 percent of the country's total online adult population.

Gray Television expands its TV ownership in five small markets for $23 million. Terms were not disclosed, but the deal gives Gray a 99-percent non-voting interest in Yellowstone.

Red Bull Media House, the energy drink maker's video production outfit, partners with Outside Television to create 45 hours of original TV programming in the form of five series and feature documentaries.


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