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Direct Response Marketing

News Corner May 8, 2013

8 May, 2013 By: Doug McPherson


Did you have a chance to view all the new and exciting products showcased at the UIA Inventor Zone hosted at Response Expo? If you missed it – or would like another look at the products – please visit the AfterShow Presentation by clicking here: http://submitmyinvention.com/register/response-inventorzone

InfoTech, a full-service technology company headquartered in New York, announces the launch of Brazzlebox, a B2B social media site for small and home-based business owners. Brazzlebox users can instantly connect and network locally with other small and home-based business owners and promote their business, increase their reach into their local community, discover new business opportunities locally and interact directly with their customers. The initial launch across New York will soon be followed by the nationwide release and the mobile application. 

The second fastest growing public relations firm in the United States, Marketing Maven Public Relations, makes a national impression by ranking No. 119 overall in O’Dwyer’s national PR firm rankings, showing 88-percent growth from 2011 to 2012. The firm also boasts a No. 52 ranking among the largest firms in the O’Dwyer’s Healthcare category and is the 18th-ranked PR firm in Southern California. By garnering national and international placements for clients like Hot Iron Holster and Jabu’she respectively, Marketing Maven Public Relations also earns the No. 24 ranking among PR firms in the Beauty and Fashion category.

Argo Marketing Group, a customer care center, announces it is expanding to include 150 new jobs and renovating a building in Lewiston, Maine.

Hearthware Inc. celebrates 3 million NuWave® Pro Infrared Ovens sold. Insiders say a key to the product’s success is the NuWave® Pro Infrared Oven infomercial, repeatedly cited as one of the top airing infomercials on television.

DMW Direct, a direct response ad agency, hires seven new employees: Lynette Byrnes, list media buyer; Steve Gupton, associate creative director; Jeni Lee, account manager; Lesley Messier, client accountant; Wade Peters, senior production manager; Jeannine Reilly, creative services director; and Hayim Weiss, data analytics administrator. 

Venture capitalist and former wireless and cable lobbyist Tom Wheeler is President Obama's choice as the next chairman of the Federal Communications Commission (FCC). Wheeler, who now chairs the FCC's Technology Advisory Council, headed the National Cable Television Association (NCTA) in the 1980s. From 1992 to 2004, he was CEO of the wireless industry group CTIA.

NBCUniversal's broadcasting revenues took a major hit in the first quarter – likely due to a combination of struggling prime-time ratings and the fact that it did not broadcast the Super Bowl in February 2013, as it did in 2012. The Comcast company's broadcasting business lost 18.5 percent to land at $1.5 billion.

Time Warner's quarterly earnings jumped 19 percent from last year – “better than expected by analysts surveyed by Thomson Reuters " – a result of continued strong performance by its cable TV and movie studio holdings, writes Chris Isidore. "Publishing, which includes Time Inc., posted a $9 million operating loss, wider than the $4 million operating loss a year earlier."

CBS is now threatening to stop broadcasting and go cable-only, “if courts don’t stop the Internet startup Aereo Inc. from retransmitting shows such as 'NCIS' without permission,” writes Christopher Palmeri. “We’ve spoken to cable operators in New York. We can do it in a few days,” CBS CEO Les Moonves said at the Milken Institute Global Conference in Beverly Hills, Calif., last week.

California state assembly member Bonnie Lowenthal is temporarily shelving her proposed privacy bill, the Right to Know Act (AB 1291), which would have required companies to disclose, upon consumers' request, the names of ad networks, data brokers or other third parties that received personal data. Opponents argued that the bill was too onerous, especially for small businesses. Lowenthal reportedly says she intends to introduce the measure again next year.


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