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Direct Response Marketing

News Corner May 7, 2014

7 May, 2014 By: Doug McPherson

Havas is acquiring Revenue Frontier, a direct-response company that aggregates media distribution through television and radio and distributes direct-response content primarily on a pay-per-order basis.

Marketing Maven earns a nomination fromthe Latino Business Awards 2014 in the category of fastest growing company. The Latino Business Awards 2014 highlights organizations and leaders in the Latino business community who are setting an example for those doing business in Southern California.

Hawthorne Direct, a full-service brand response advertising agency, names Lauren Ann Bronchtein as a new vice president and account director. She will be based in the company’s Los Angeles headquarters.

YANGAROO Inc., a digital media management and distribution company, announces two new employees: Francis Pizzani, director of sales for direct response, and Michael Liebman, director of advertising technical operations.

02 Media Inc. names George Bayer as vice president of direct response for Incredible Discoveries.

IMS, a provider of direct response marketing research, monitoring and analytic reports, changes its name to Media Analytics LLC.

The Direct Marketing Association’s (DMA) board of directors appoint Thomas Benton as interim CEO/COO and Jane Berzan as interim president. Both helped implement DMA’s strategic plan and worked on operations. The transition follows Linda A. Woolley’s announcement resigning her role as president and CEO.

Facebook unveils its mobile audience network, the Facebook Audience Network, which brings Facebook’s targeting tech to third-party apps. The network will support banner ads, interstitial ads and native ads.

DroneCast, a drone-based ad firm and brainchild of 19-year-old Drexel University student GauravJit Singh, attaches advertising banners up to six-feet by two-feet to four-rotor drones that cruise around 25 feet in the air in areas with heavy pedestrian or automobile traffic. The drones can be programmed to fly along a particular route that includes pauses to dwell in particularly promising locales for specified lengths of time.

Lowe’s is equipping all of its 1,717 retail locations with mobile and Web resources that let store employees connect homeowners with local service professionals, marking the first time the home improvement chain will direct consumers to a website other than its own. One example: home remodeling site will give Lowe’s employees access to in-store kiosks or a mobile app that connects customers to specialized authorities on services that Lowe’s doesn’t offer through its installation program.

Hulu plans to stream select TV shows on mobile devices by this summer. Luring ad buyers with promises of TV-like scale, the company notes that Hulu Plus has officially surpassed 6 million subscribers. The average desktop user now racks up nearly 50 minutes per session on Hulu.

All Media Network launches SideReel, a free app that lets TV fans keep track of their favorite TV series, offering ways to find, track, and watch shows on an iPhone or iPad.

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