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Direct Response Marketing

News Corner May 22, 2013

22 May, 2013 By: Doug McPherson


Pacific Media Technologies, a leading television post-production and digital services company serving the direct response and political advertising TV industry, welcomes Max Van Heel as a vice president. He will focus on national sales development and account management in the direct response TV sector. Previously, Van Heel served as president and chief financial officer of North Country Media Group. 

The Canadian Board Diversity Council (CBDC) chooses InfoTech Solutions, a software house and system integration company, for the Diversity 50 2013 application process project. InfoTech has developed the Diversity 50 2013 application that helps search firms and directors identify board-ready diverse candidates. Diversity 50 is Canada's first-ever database of qualified diverse men and women from across Canada with strong competencies that align with the requirements of many Canadian boards.

Rapid Financial Services LLC, a short-term working capital provider to small businesses, launches its first‐ever TV campaign, created and produced by ad agency Karlin+Pimsler. For the campaign, entitled “Broadway,” Karlin+Pimsler produced an actual two‐day theatrical performance at the Palace Theater, a totally renovated East Coast venue built in 1927 for vaudeville productions.

Google is adding conversational search to desktops and laptops that lets a person speak commands to conduct a search. The feature will initially roll out in the United States, but Google added several languages to expand the use across the world, such as Polish, Turkish and both simplified and traditional Chinese.

In other Google news, the company launches a music subscription service through Google Play called All Access, which provides personal recommendations in more than 22 genres. All Access combines a user's personal music list with Google's. The service also creates personalized radio stations similar to Pandora. The playlist icon allows users to see and delete tracks in the list.

Clear Channel Entertainment and Media's iHeartRadio app boasts more than 30 million registered users, according to the company, and the app has been downloaded more than 175 million times. By contrast, broadcast radio rival Pandora has more than 200 million registered users in the U.S.

During 2013’s first quarter, Netflix surpassed 29 million subscribers, putting it on par with HBO’s audience. New data suggests Netflix is benefiting from a surge in streaming on tablets in particular. In addition to being the top subscription video app – and second only to YouTube overall in video – it also leads in engagement, with nearly a third of total video viewing in March, according to NPD’s Connected Intelligence SmartMeter.

Yahoo.com replaced Facebook.com as the second-most-visited website in April. Month-over-month, Yahoo grew less than 1 percent to 164.4 million unique visitors, while Facebook’s monthly unique visitors dropped nearly half a percent to 164.1 million, according to Compete.

ABC will launch eight new fall shows next season – with a completely new Tuesday night. One of ABC's biggest decisions is to reduce "Dancing with the Stars" to just one night – Monday night for two hours.

CBS Interactive enters into a distribution partnership with 247Sports. 247Sports' football and basketball recruiting content will be added to CBSSports.com's college sports coverage, as well as the national high-school sports coverage of CBS Interactive's MaxPreps.com.

Cox Media Group names company veterans to new roles: Jane Williams is now executive vice president of television and Kim Guthrie is executive vice president of radio. The company also taps Marian Pittman as its new vice president of news and marketing for television. Guthrie and Williams report to CMG President Bill Hoffman, while Pittman reports to Williams.

AOL Advertising brings in Anthony Romano and Ed McHugh as global head of its Publicis Groupe team and global head of its Dentsu Aegis and Havas teams, respectively. Most recently, Romano spent three years within the Publicis Groupe network as executive vice president of worldwide, group account director at both Saatchi & Saatchi and Publicis Modem. McHugh comes over from Comcast/NBCUniversal, where he was vice president of marketing solutions for the cable and digital ad sales team.


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