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Direct Response Marketing

News Corner May 21, 2014

21 May, 2014 By: Doug McPherson


Nancy Lazkani, CEO of direct response advertising agency Icon Media Direct, receives the San Fernando Valley Business Journal’s 2014 Women in Business CEO of the Year Award for her effective business vision and a passionate commitment to positively impacting the world of business.

Hawthorne Direct, a full service brand response ad agency, promotes Jessica Hawthorne-Castro to chief executive officer. Hawthorne-Castro had been the company’s COO since March 2013, and, earlier, served the agency as its vice president of operations and client services.

The full-service direct marketing agency Lockard & Wechsler Direct wins six 2014 Telly Awards for DRTV work in the household products/packaged goods category.

The Women’s Business Enterprise National Council-West certifies Marketing Maven Public Relations as a Women Owned Small Business, a Disadvantaged Business Enterprise and a Women’s Business Enterprise.

Synapse Group Inc., a division of Time Inc., announces that Sebastien Bilodeau was appointed as the company’s chief executive officer on April 16.

YANGAROO Inc., a digital media management and distribution company, will provide a cloud-based platform to Cablevision Media Sales Corp. that allows advertisers to deliver their TV ads to the media company.

Premier Care in Bathing extends its relationship with Kre8 Media that began in October 2009. Kre8 handles all of Premier’s DRTV activity in the United States and Canada, in both English and French.

Champ Internet Solutions, a full-service marketing agency specializing in Web design and development, digital marketing and brand strategy, is celebrating its five-year anniversary this spring.

CoreMedia, a Web content management company, announces CoreMedia LiveContext 2.0, a digital engagement app that allows E-commerce pros to improve their online stores.

A new study by Converseon finds that 55 percent of interactions between brands and consumers on Twitter are positive, compared to 53 percent for Google+ and 49 percent for Facebook. Also, 25 percent of consumer interactions with brands on Twitter are neutral, compared to 29 percent for Google+ and 32 percent for Facebook. Finally 20 percent of interactions on Twitter are negative, compared to 18 percent for Google+ and 20 percent for Facebook.

Interpublic’s Mediabrands reports it will use comScore’s validated campaign essentials ratings as its “preferred solution” for measuring audience delivery, viewability, brand safety, in-geo delivery and non-human traffic, such as robot and malware activity, for its clients’ digital display and video campaigns.

The Consumer Electronics Association reports that 64 percent of U.S. households now own smartphones, surpassing ownership of basic cell phones (at 51 percent), for the first time. The association also says consumer appetite for mobile products remains, and the mobility trend will continue in 2014 with four of the top five planned purchases this year focused on a mobile lifestyle. During the past year, the highest gains in household penetration came from Internet-enabled TVs, Blu-ray disc players, tablets, smartphones and portable wireless speakers.


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