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News Corner May 17, 2017

17 May, 2017 By: Doug McPherson

Argo Marketing Group, a Maine-based contact center serving both domestic and international clients, announces it has changed its name to Argo Contact Centers. Officials say the rebrand was needed to better represent the company.

a2b Fulfillment is an exhibiting sponsor for the Georgia Logistics Summit this month in Atlanta.

A new study by GetResponse says the average email open rate among all marketers is 27 percent. The average click-through rate hovers just below 4 percent.

Paris-based entertainment conglomerate Vivendi offers to buy the 60 percent stake in Havas owned by the Bollore Group for approximately $2.56 billion. Havas says the deal is contingent upon the approval of “relevant competition authorities.”

DataXu launches a self-serve TV buying platform that lets brands and agencies reach custom audiences and access real-time insights on addressable devices. OneView allows marketers to define custom audiences based on their own first-party data and third-party data from data providers like Oracle Data Cloud, engaging audiences across websites, mobile apps, and TV content.

The Data & Marketing Association (DMA) announces new programs to address the future of the marketing industry for “&THEN,” its annual event, slated for October 8-10 in New Orleans. DMA is partnering with Ascendant Network for the event. Ascendant is an invite-only community of marketing executives.

Apple revamps its retail outlets to make them hangouts for Generation Z, the younger group behind millennials. Angela Ahrendts, senior vice president of retail at Apple, says she wants the generation to say, “Meet me at Apple.”

Twitter and the NFL announce a multiyear partnership that invites brands to advertise on “official” NFL content created specifically for Twitter. The league will produce a 30-minute live digital show to stream on Twitter five days a week during the NFL season.

Sprint and T-Mobile discuss a merger, again, according to Bloomberg Intelligence. The talks are preliminary, and neither company has hired bankers to explore the deal. Together, the companies have an estimated 98 million mobile subscribers. It’s the second time in three years the two have considered merging.

Burgeoning ad-supported, over-the-top movie and TV streaming service Tubi TV closes a $20 million round of funding, which it will use to expand its presence on Madison Avenue, as well as with consumers. Tubi TV uses conventional TV advertising breaks to pay for consumer access to film and TV show libraries users would otherwise have to buy.

Bernstein Research says in the first quarter of this year, ESPN’s average total viewers were down 7 percent. Among key 18-49 viewers, ESPN lost 8 percent. Analysts have been concerned about the network for over a year now. Since 2011, ESPN has lost about 12 percent of its overall pay TV subscribers – now totaling 88 million.

Engagement Labs reports Amazon performs above average in generating conversation among consumers both offline and online. Walmart is missing from the top brands. Although it is the most talked-about retail brand offline and has the third-highest online volume score, Walmart struggles with low sentiment scores both online and offline.

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