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News Corner May 15, 2013

15 May, 2013 By: Doug McPherson


OrderMotion, an order management solutions company, and NetSuite announce they’ve merged. NetSuite provides cloud-based solutions to help companies run their business with software for E-commerce, customer relationship management, financials, and professional services automation. OrderMotion officials say customer operations will not be impacted.

Oreck Corp., the vacuum and cleaning products company, has filed for Chapter 11 and may sell its assets in a matter of days, according to court filings. A Chapter 11 filing will allow Oreck to consolidate its assets and restructure its finances as part of an effort to sell the business, the company said in a statement last week.

Online shoppers spent $50.2 billion via PCs and another $5.9 billion on tablets and smartphones, comScore says. The Web’s share of consumer discretionary spending hit 10.6 percent, a record.

The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52 percent annually to $400 billion by 2015. Mobile advertising accounted for $3 billion in spending last year. The vast majority of mobile’s sales impact – at least 85 percent – is taking place offline rather than through M-commerce transactions.

After an 18-month development process, media agency MEC has launched a digital attribution platform called CookieCutter designed to provide clients with more precise ROI analytics. The idea is to get a better sense of the impact that marketing messages in different digital channels have on consumer behavior.

Running ads prior to a product launch helps familiarize consumers with new merchandise, especially for value-minded shoppers. New research released last week shows how digital coupons prior to a product’s release date increases awareness. For the food products tested, the brand recall rose 36.3 percent; household, 11.9 percent; and beverage, 7.2 percent.

Chute, a social photo aggregation service, just closed a $7 million Series A equity round led by Foundry Group, along with existing investors Freestyle Capital and U.S. Venture Partners. Chute helps brands, publishers and developers snatch photos from social networks, then feature them in websites and mobile apps.

comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013. The number of video ad views reached an all-time high at 13.2 billion

Media analyst Douglas McIntyre says Facebook Inc. will hurt the value of online video ads just the way it hurt the value of display ads beginning three years ago. And the effect of Facebook’s nearly unlimited inventory will undermine Internet video rates just as large websites are using video marketing to raise revenue. The Facebook video ad program will begin as early as July. The first of its initiatives in the sector will be via member feeds.

AT&T AdWorks says it has signed Cox Media and other TV program distributors for its new Television Audience Network. The deal will reach Cox cable system subscribers, numbering approximately 6 million. The AT&T AdWorks TAN system creates a data-optimized media plan to reach target audiences.

Consumer research company GfK says 42 percent of consumers “think more highly” of TV networks that make shows freely available via streaming platforms – up from 31 percent seven years ago. Twenty-seven percent of those who stream or download video now say they “watch a greater number” of shows because of streaming options. That is more than double the 2006 figure of 12 percent. In addition, 21 percent say they spend more time watching TV content, thanks to digital viewing options.

A new tech company called FourFronts has launched a platform that integrates buying for digital video with TV. AOL has an agreement to offer inventory in the system and said it will look to FourFronts to attract investment in its video offerings, partly by allowing buyers to compare the inventory with the reach and scale of TV.


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