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Direct Response Marketing

News Corner March 6, 2013

6 Mar, 2013 By: Doug McPherson


The Direct Marketing Association (DMA) hosts “DMA in DC,” March 12-14 at the Madison Hotel in Washington. “We have one goal: To provide you with the policy insight, advocacy tools and powerful connections you need to flourish in the data-driven marketing and fundraising communities,” the DMA said in a statement. Some of the topics to be covered are: where regulation and enforcement are headed, threats and solutions, privacy in a data-driven world, the latest in cross-channel consumer choice, federal remote sales taxation and much more. The event, sponsored in part by Response Magazine, is capped at 100 attendees so those interested in attending need to register today at hillday.wpengine.com/registration

InfoTech, a software house and system solutions company headquartered in New York with programming facilities in North Dakota, delivers its Web-based media management system (MMS) to Mundo Media Group. InfoTech offers MMS as a turnkey solution and customizes it to fit requirements.

Icon Media Direct welcomes Adam Carrillo as director of new business development. Carrillo, formerly of Script to Screen, brings 14 years of experience in sales and business development, largely in the direct response industry.

DRTV agency Concepts TV Productions earns recognition as one of the nation’s leading entrepreneurs, selected as a 2013 top business recipient by Diversitybusiness.com. Based on annual gross revenues and business profiles, more 1.3 million businesses competed. Five hundred companies were chosen, with Concepts TV ranking No. 403.

Great Falls Marketing announces Michael Wilson is its new executive vice president of operations. Wilson will assume responsibility of all operations within the company. His experience includes serving in several executive management roles with marketing intensive companies such as Legacy Publishing and Factor Nutrition Labs, formerly known as Vital Basics.

SF Global Sourcing, a manufacturing and sourcing company for direct response marketers, expands its presence in China by opening an office in Shanghai, and is now working with more than 70 different Chinese manufacturers. “China continues to be the global manufacturing hub that provides our clients with the best combination of quality and price,” says CEO Steven Feinberg. “By increasing the number of sourcing agents … we can continue to meet the growing manufacturing needs of our clients, regardless of their specific requirements.”

NJOY, an electronic cigarette brand, selects Horizon Media to handle all traditional, digital, social and mobile marketing duties. Horizon earned the business based on its holistic approach to NJOY’s business challenges and their proven ability to drive retail sales.

Rovi Corp., a digital entertainment innovation company, announces it has expanded its advertising service to support integrating advanced display and video advertising in mobile phone, tablet and connected TV apps. Program charter participants include Boxfish, mPortal and Muzu. The advertising trial program allows participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.

TiVo posted a big net loss in the fiscal fourth quarter of 2013 compared to a year ago, when the company won a financial settlement from AT&T. The digital video recorder/audience measuring company had a net loss of $15.8 million versus a net profit of $7.2 million the year prior. Revenues climbed to nearly $89 million from $66.5 million. In its service and technology area, the company’s $65.7 million revenues were the highest in TiVo’s history. This was higher than company expectations of $65 million and up more than $50 million for the same quarter last year. Looking at just cable operator deals alone, TiVo says there was an 83-percent increase in revenue.

A new study of the mobile market in Canada by Ipsos Reid shows that 47 percent of Canadians now report using a smartphone, a significant increase over last year’s 34 percent. Tablet device use has also jumped, with 21 percent of Canadians reporting use of these devices, from just 10 percent a year ago.

Facebook acquires Microsoft’s Atlas advertising platform to enhance its ad-serving capability and help marketers better track the value of ad spending on the social network. Terms of the deal were not disclosed, but an Ad Age report said Facebook would buy Atlas for less than $100 million. Microsoft picked up the ad-serving system as part of its $6 billion acquisition of aQuantive in 2007.


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