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Direct Response Marketing

News Corner March 26, 2014

26 Mar, 2014 By: Thomas Haire, Doug McPherson

InterMedia Entertainment™ secures two high-profile personalities for advertising campaigns: 'N Sync’s Joey Fatone for Bosley Hair Restoration and DYI TV guru Bob Vila for TELEBrands. 

Blue Vase Marketing welcomes Peter Yagmin as principal Web developer. Yagmin brings 15 years of experience to the company’s digital team.

OpenJar Concepts announces the addition of Dominique Tai as project coordinator. She reports to Adam Warren, president and Reno Renaldo, executive vice president.

The third entry in Hawthorne Direct’s monthly “Spotlight on Branding” podcast series – “Is That Second Screen Complementing Your Television Marketing Campaign?” – hit the Web on Monday, March 24. Presented by Hawthorne Direct founder and CEO Tim Hawthorne, the podcast (and others from the company) can be found at

Strategic Media announces the launch of its newly redesigned website, which is located at the same web address: The new site has featured content focused on its mission to help businesses grow by capitalizing on direct response and brand response radio advertising.

Former REVShare leader Joseph Gray launches a blog for his forthcoming venture, DRMetrix. The first post went live yesterday at:

DMW Direct, a direct response advertising agency, hires three new employees: Janice Gow, media buyer; Victoria (Tori) Swain, account executive; and Laura Walsh, senior account executive.

A federal judge rules Google won't have to face a class-action lawsuit for allegedly violating E-mail users' privacy by scanning their messages in order to surround them with ads. Consumers who want to sue over the practice must proceed as individuals.

Dow Jones is hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal's Roku app. Georgia resident Terry Locklear alleges in her complaint that the news company's app automatically transmits information about the Wall Street Journal Live clips that users view – along with the serial number of their Roku devices – to the analytics and video ad company mDialog. Locklear argues that this activity violates the Video Privacy Protection Act, which prohibits video providers from revealing consumers' personally identifiable information without their written consent.

Viacom says it has signed a first-of-its-kind TV network deal with Tumblr, the microblogging platform and social networking website, to offer co-branded campaigns for advertisers for a number of shows. The partnership, which runs throughout the 2014 upfront season, will see custom content produced by Viacom for Tumblr across Viacom's networks.

TubeMogul is looking to ease viewability concerns by offering a video viewability reporting tool free of charge. The technology is powered by OpenVV. TubeMogul says it will work regardless of how the video ad is bought, whether direct with publishers or through RTB exchanges. debuted “Meet the Press Express,” a seven-minute webisode hyper-abbreviated version of its famous “Meet the Press” program.

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