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Direct Response Marketing

News Corner March 19, 2014

19 Mar, 2014 By: Doug McPherson

Mojo Now welcomes Eric Stracener as director of sales. Stracener joins Mojo Now following a 16-year tenure in the telemarketing industry with West Corp. and Inpulse Response Group.

InterMedia Entertainment™ announces pro volleyball and fitness icon Gabrielle Reece is the new spokesperson for KOWA’s NutriDiet® dietary supplement.

brand new media, a global digital media company, acquires Los Angeles-based direct response creative agency and production studio Raymond Entertainment Direct.

During its run on exhibit at the International Home + Housewares Show this week in Chicago, Perfect Bacon™ Bowl announced it is expanding to many of the nation’s top retailers including Walmart and Bed, Bath and Beyond, as well as its huge success at Ellen’s Stardust Diner in New York, which started offering Perfect Bacon Bowl creations at breakfast, lunch and dinner in February and have been selling 200 orders a day.

DitchTheCan (DTC), the company behind new energy drink, KAOS Gold Energy, and the concept “Social Network Marketing,” teams up with TVA Media Group Inc. (TVA) – one of the top independent media companies in North America – to launch a national ad campaign this spring. Including a 28:30 infomercial, supported by 30- and 60-second DRTV spots, TVAs work promotes both DTCs product and their unique network marketing opportunity that allows people to get paid daily to drink and promote energy drinks.

One year after introducing a programmatic TV audience-buying platform, AudienceXpress is striking deals with Nielsen and Neustar so advertisers and agencies can programmatically buy TV with the same precision they buy online media. The deal with Nielsen offers access to two consumer purchasing data sets – Nielsen Buyer Insights and Nielsen Catalina Solutions – allowing buyers and sellers using AudienceXpress to segment TV inventory based on how well they index on actual product purchasing behavior. A deal with Neustar enables them to tap into the same kind of online user data used by DSPs, agencies and trading desks to buy audiences over online programmatic exchanges.

Moving to enlarge its digital business efforts, growing TV station company Nexstar Broadcasting Group agrees to buy digital publishing platform Internet Broadcasting Systems for $20 million.

Starbucks will start testing a service that lets customers place orders ahead of time via smartphones at some of its U.S. stores later this year. The step would build on Starbucks’ burgeoning mobile payments business and loyalty program. The company processes almost 5 million mobile transactions a week through its payments app.

The Hallmark Channel announces that because its two scripted drama series, “Cedar Cove” and “When Calls the Heart,” have done so well, it will feature another on Easter Sunday – “Signed, Sealed and Delivered.”

Pinterest introduces a new “gifts” feed showcasing all things users can buy through the visual social platform.

A recent study examining Google AdWords clicks says the top 1 percent of search advertisers in the categories of retail, hotels & resorts, and computer hardware drive an average of 82 percent of search clicks in each category across the United States, the United Kingdom and France.

Sen. Jay Rockefeller (D-W.V.) sends a letter to the Internet Corporation for Assigned Names and Numbers that says no one should be able to create a website that ends with the term .sucks. Such a top-level domain “has little or no socially redeeming value,” he wrote.

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