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News Corner June 28, 2017

28 Jun, 2017 By: Doug McPherson

DRMetrix releases its latest build of AdSphere, which retains copies of all commercial airings for 10 days. This is how the company is able to make airing level videos available within airing detail exports. Previously, outside of airing detail exports, the system would always playback the original master of the commercial, which typically dates back to the date of first airing.

LoggerHead LLC, a father-and-son hand tool business, wins nearly $6 million in damages from Sears and Apex Tool Group, a hand and power tools maker. The victory, which includes a finding of willful infringement regarding an adjustable gripping tool, is a rare example of a small business taking on larger entities in a patent infringement battle and winning.

Dish Network’s virtual MVPD player, Sling TV, controls the lion’s share of subscribers in the nascent vMVPD market with more than 2 million subscribers, comScore reports. The research company says Sling TV, AT&T’s DirecTV Now, and Sony’s PlayStation Vue have around 3.1 million users among them.

Several U.S. Senators have warned Attorney General Jeff Sessions that AT&T’s planned $85 billion merger with Time Warner will lead to “higher prices, fewer choices, and worse service for consumers.” The lawmakers are urging the Department of Justice to “closely scrutinize” the deal and reject the merger if they find that the “substantial harms arising from the transaction outweigh the purported benefits.”

Over-the-top (OTT) television reaches 51 million TV viewing households, 3.1 million of which have so-called “skinny” digital TV packages of networks, according to comScore. In homes with those digital TV service bundles of networks – from Sling TV, DirecTV Now, or PlayStation Vue – viewing amounts to more than half (54 percent) of all OTT viewing time. Netflix is next at 17 percent, followed by Hulu with 9 percent, YouTube at 7.1 percent and Amazon with 3.2 percent.

United Parcel Service (UPS) will levy peak surcharges to U.S. residential packages for the holiday season, an unprecedented move by the shipping giant to pay for rising costs. The charges, ranging from 27 cents to 97 cents per package, will be applied to individual and commercial customers shipping to U.S. residences in November and December.

An investigation by Public Citizen’s Commercial Alert says despite warnings from the Federal Trade Commission, Instagram influencers and advertisers continue to violate agency mandates to disclose paid posts. From May 1 to June 12, Public Citizen’s investigation tracked the Instagram activity of the 46 influencers who received a reminder letter from the FTC. Of the influencers who posted sponsored content, only one fully and consistently complied with FTC policy.

Traditional cable TV operators’ continued loss of video subscribers will translate into lower gross profit margins during the next four years – with other company businesses looking to carry more of the load, says MoffettNathanson Research. Big cable companies such as Comcast and Charter Communications, as well as smaller cable operators like Cable One, will see a steady erosion of gross profit margins per video subscribers in the coming years.

WPP CEO Martin Sorrell predicts Amazon could become Google’s biggest threat in terms of ad revenue and that this will change the advertising landscape for brands. Multiple sources suggest that Amazon is working on building out its advertising platform to support “razor-thin margins” in the grocery supply chain following the acquisition of Whole Foods for $13.7 billion.

Nearly half of online viewers watching something live streamed once weekly, according to Magid Advisors. Facebook Live leads the space with 45-percent market share, followed by YouTube Live with 44 percent, according to data. Instagram came in at No. 3 with 28-percent market share; Twitter, 19 percent; Snapchat, 17 percent; Twitch, owned by Amazon, 12 percent; Livestream, 10 percent; Periscope, 9 percent; YouNow, 6 percent; and UStream, 4 percent.

Google plans to stop scanning the inboxes of Gmail’s free users to personalize ads later this year. The move follows Google’s strategy for business customers, Diane Greene of Google Cloud wrote in a blog. The decision brings Gmail ads in line with how Google personalizes ads for other Google products.

CNN invests $40 million in to build a video channel called Great Big Story that will be distributed as a streaming TV app, a channel for streaming skinny bundles, and a linear TV channel internationally.

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