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Direct Response Marketing

News Corner June 25, 2014

25 Jun, 2014 By: Doug McPherson


Hawthorne Direct, a full-service brand-response ad agency, expands its digital media marketing capabilities by launching a mobile marketing unit. Jared Lake, the company’s new director of digital media, will spearhead the new unit.

uComm Global changes its name to Digital Payment Solutions, branded as DigiPay. The company’s website is now www.digipaysolutions.com.

ZAIUS, creators of an engagement platform that lets companies optimize consumer experiences across channels, announces the closure of a $6.3 million Series A investment from David Skok of Matrix Partners and other investors.

Cord Media Company, a creative, media, integrated marketing and branding agency, wins three Telly Awards for its video productions.

Hearst Magazines reveals plans to raise the rate bases for HGTV Magazine and Food Network Magazine beginning early next year, reflecting the growing popularity of titles created in collaboration with TV shows, especially at the newsstand.

Delara Derakhshani, policy counsel for Consumers Union, says most consumers are concerned that the Comcast/Time Warner Cable deal will result in a “worse situation” for them.

Texting is far and away the most popular form of social media among teenagers, according to a survey of 7,000 graduating high school seniors conducted by Niche, a website that provides quality ratings and other information about schools.

The PwC global entertainment and media outlook says total entertainment and media spending on digital services will grow at a 12.2-percent compound annual growth rate between 2013 and 2018 and account for 65 percent of global entertainment and media spending growth, excluding spending on internet access.

A new survey of ad agencies from STRATA finds that 62 percent of agencies say they see business increasing in third-quarter 2014 compared to the same time last year, the highest level ever recorded in the history of the STRATA survey. More than half, 53 percent, project future growth to be better in the first half of 2014 as compared to the last half of 2013, while 29 percent are increasing their ad budgets from last year, representing the highest level recorded by STRATA since 2008. 

The Federal Communications Commission (FCC) reports broadband providers are doing a better job of ensuring the speeds they deliver are about the same as what they advertised. What’s more, average speeds have increased to 21.2 Mbps, compared to 15.6 Mbps one year ago. But the FCC says DSL providers still deliver speeds slower than advertised.

At a net neutrality hearing last Friday, the head of the House Judiciary Committee said he believes the Internet “has flourished precisely because it is a deregulated market.” Rep. Bob Goodlatte (R-VA) adds, “Vigorous application of the antitrust laws can prevent dominant Internet service providers from discriminating against competitors’ content or engaging in anticompetitive pricing practices.”

UM, the IPG Mediabrands agency, and AOL are jointly developing a real-time marketing platform that will serve messages in reaction to events such as storms, stock market turns, sports scores and other social “moments.”


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