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Direct Response Marketing

News Corner June 18, 2014

18 Jun, 2014 By: Doug McPherson

Fosdick Fulfillment, a full-service direct marketing fulfillment company, promotes Steven Rusate to director of contact center operations. Rusate started with the company in 2009 as customer service manager.

Atomic Direct releases two DRTV campaigns for Mission Athletecare products. This marks the second year Atomic spots have promoted Mission Athletecare’s EnduraCool Instant Cooling Towel, and the first year for Mission’s newest product: the EnduraCool Multi-Cool.

People Magazine’s ”Most Talked About Bodies 2014” features Shakira who credits Zumba for helping her get fit post-pregnancy. The piece reads, “She got her fit physique back after giving birth … by shaking her infamous hips at Zumba five times a week….”

DMW Direct, a direct response ad agency, welcomes four new employees: Donna Durant, account manager; Irene Mann, creative services manager; TJ Methvin, proofreader; and Alissa Moore, production artist. The agency also promotes Valerie Smith to vice president, account services.

Topeka Capital Markets predicts that CBS will take in $2.6 billion in upfront revenue this year.

The Priceline Group agrees to acquire OpenTable, a real-time online restaurant reservation app, for $103 per share in an all-cash transaction valued at about $2.6 billion. The deal will move the company into restaurant marketing and will strengthen its position in mobile and search.

A dispute between Netflix and Internet service providers (ISPs) about choppy video streams draws the attention of Federal Communications Commission (FCC) Chairman Tom Wheeler. “I have experienced these problems myself and know how exasperating it can be,” Wheeler said in a statement. He added that the FCC is also investigating the new interconnection agreements between Netflix and ISPs, including Comcast and Verizon.

eMarketer says the U.S. will be among nine countries where smartphone adoption exceeds more than half the total population this year. That figure will reach 15 countries, representing about 500 million people, by 2015.

Amazon launches a new service that will allow its 240 million active users to use their financial information stored on to pay their bills online and manage their subscriptions. For years, PayPal has been the leader in this sector, allowing consumers to pay for subscriptions and other services.

Facebook’s decision to expand its behavioral targeting program draws a rebuke from lawmaker, Sen. Ed Markey (D-MA), who says the move “raises a major privacy red flag” for teens. “It doesn’t matter where teen users are online, Facebook will create detailed digital dossiers without their permission based on what they click,” Markey says in a statement. “Now more than ever, we need to put rules on the books to ensure teens are protected from being tracked.”

According to the ARRIS 2014 Consumer Entertainment Index, broadcast TV remains the staple of in-home entertainment, with a nearly universal 96-percent penetration rate, while a growing aversion to traditional TV advertising is opening the door for multiscreen merchandising. The biggest challenge of today’s multiscreen world may be finding the space to save everything we want to watch, says the report.

A new trends report says mobile video viewing of online video has doubled in the last year and now comprises 22 percent of online video, according to Ooyala. That trend is fueled by millennials, who often opt first for a mobile device or connected TV to watch video. This group watches nearly three times as much online video as those in other demographics – 35 percent compared to 12 percent.

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