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Direct Response Marketing

News Corner June 11, 2014

11 Jun, 2014 By: Doug McPherson

Mercury Media, a full-service direct response media agency, names Christopher Pircio, CPA, as the company’s chief financial officer.

Zumba instructor Charita Smith was featured on ABC’s “Extreme Weight Loss!” in which she discovers the Zumba program.

Tribune Media Services, a TV and movie metadata provider, combines forces with and changes its name to Gracenote. During the coming weeks, the TMS brand, including website, E-mail addresses, sales and marketing, customer support and other functions, will be integrated under the Gracenote brand.

Merchant Focus names Page Beecher to its business development team.

Kenshoo combines search and social on Facebook to drive intent-driven ad targeting on the social site. The company introduced intent-driven audiences last week in what it bills as the first platform that matches clicks on search engine ads to audiences on Facebook in real-time.

General Mills should instruct bloggers receiving $4 gift cards to disclose that payment in any reviews of Yoplait yogurt, the Better Business Bureau’s self-regulatory National Advertising Division said in an opinion published last week. The NAD added that General Mills should stop re-posting reviews that don’t have those disclosures, or at least revise the re-posts in a way that “clearly and conspicuously” informs readers about the gift cards.

Marin Software acquires San Francisco-based Perfect Audience to support ad retargeting across Facebook, Twitter and other social sites. The acquisition expands Marin’s cross-channel services and tools, adding new programmatic display and social advertising functions while strengthening its audience targeting services.

Pinterest adds a do-it-yourself promoted pins tool that lets businesses promote pins and traffic clicks back to their website. Some view it as a tool that can generate leads. The promoted pins become available on a cost-per-click basis through the ad system on the site.

Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.

Continuing to develop its native ad strategy, Twitter agrees to buy Namo Media for an undisclosed sum. Twitter plans to add Namo’s technology to its existing native advertising infrastructure.

Yieldbot, a New York based ad-tech company that lets advertisers buy display ads via search-style keywords, raises $18 million in a series B round of funding.

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