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Direct Response Marketing

News Corner July 9, 2014

9 Jul, 2014 By: Doug McPherson


Havas Edge promotes Taft Zitoun to vice president, long-form media. He was previously long-form media director at the company.

Doug Crouthers joins International Commercial Television Inc. as director of international sales. Crouthers has 17 years of experience in the direct response industry.

Collette Liantonio, founder of the infomercial production company Concepts TV Productions and a member of the Direct Response Hall of Fame, was profiled recently in the New Jersey Business Journal.

E-commerce company The Bouqs reports “highly profitable” first and second quarters since it began its DR ad campaign with Media Design Group in January.

MediaFinder.com, an online database of U.S. and Canadian publications owned by Oxbridge Communications, reports 93 new magazines launched in the first six months of 2014, while just 30 closed.

New research from AdGooroo says the cost-per-click on U.S. AdWords text ads rose an average of 26 percent across nine major industry categories between 2012 and 2014.

Facebook acquires programmatic video advertising supply-side platform startup LiveRail, which helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannett and Daily Motion, serve ads on the videos that play on their sites and apps.

SnapUp is launching a free iPhone app that lets users take a screenshot of the item they’re shopping for and then have the product tracked on any retailer’s mobile app or website and compiled in one place. With access to the iPhone’s camera roll, SnapUp recognizes and transforms the screenshots taken, then adds those items to the user’s SnapUp account.

A Harris Poll of 2,300 U.S. adults finds 77 percent of U.S. adults say they regularly watch television shows via either cable or satellite TV and 43 percent say they regularly watch via streaming, including 67 percent of millennials. The percentage of Americans saying they most often watch TV on a live feed, recorded or on demand, without streaming, is down from 89 percent in 2012.

New data from GfK MRI Starch Advertising Research finds that the average digital magazine ad is recalled by 52 percent of consumers. For the most “noted” ads, the number rises to more than 80 percent, in line with the most effective print ads. Furthermore, 62 percent say interactive features help them learn more about products and services and agree with the statement: “I read this publication as much for the ads as for the articles.”

Informitv’s Multiscreen Index reports worldwide pay TV services grew 1.4 percent in the first quarter of 2014 among the 100 pay TV companies globally.

ESPN’s World Cup ratings are up 44 percent versus the 2010 event. Through 56 telecasts on ESPN, ESPN2 and ABC, the games achieved more than double-digit demographic growth among all key viewing groups.


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