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Direct Response Marketing

News Corner July 30, 2014

30 Jul, 2014 By: Doug McPherson


Collette Liantonio, president and creative director of New Jersey-based DRTV agency Concepts TV Productions, treated employees to a retreat at the famous Miraval Resort and Spa earlier this year, celebrating the creation of more than 3,000 infomercials and winning 75 awards.

InterMedia Advertising® names Grant Rosenquist senior vice president, media insight, and planning director.

Media Design Group hires Nik Miller as an account executive. Miller brings more than eight years of DR experience in growing brands, driving sales and increasing revenue for clients.

TapouT® XT chooses Mojo Now to handle its online marketing campaigns.

Newton Media partners with CBN’s Superbook to brand market its award winning animated Bible series and build its continuity program via DRTV, barter, syndication and digital platforms.

Media Partners Worldwide, a direct response ad agency, welcomes Lauren Poblete as digital manager. The company is also expanding its services to offer both branding and direct response campaigns across online display, mobile, social, search, audio, video and E-mail campaigns.

Iris Mobile, a mobile marketing company, becomes the mobile messaging agency for The Wet Seal Inc., a leading specialty retailer for young women.

LinkedIn reports it will acquire Bizo, which focuses on business audience segments and marketing automation, so it can measure display and social online ads and audience segments.

A new report from Epsilon says E-mail open rates averaged 32.9 percent in the first quarter of 2014, up 5.7 percent. Click-through rates averaged 4.3 percent, which remained consistent throughout the past year.

Consulting giant McKinsey reports many companies are now investing enough to meet their overall digital goals and that CEOs are more involved in digital efforts than ever before.

A new study of 55,000 Internet users worldwide by global researcher TNS says nearly half of prime-time TV viewers are double-timing the tube with other screens, whether using social media, checking E-mail or shopping online.

A study by the Mobile Marketing Association says engagement for mobile video advertising is strong, with click-through rates ranging from 1.41 percent to 2.66 percent, depending on the ad format.


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