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Direct Response Marketing

News Corner July 26, 2017

26 Jul, 2017 By: Doug McPherson


The GoConvergence team creates broadcast and web spots for Nassau Paradise Island, one of the leading vacation destinations in the world. The campaign spots are dubbed “Follow Me” and “Whatcha Waiting For.”

The Consumer Technology Association (CTA) reports consumer enthusiasm is high for both emerging and mature technology and that the consumer electronics industry could see 3.2-percent revenue growth in 2017 for a total of $321 billion in retail revenues. The CTA had predicted growth at $292 billion earlier this year. Drones, OLED TVs, and virtual reality tech are driving the growth, the CTA says.

Facebook explores how news organizations can charge readers for articles they share and read on the social network. Facebook says the plan is to require payments after reading 10 articles from a publisher through Facebook.

A new eMarketer reports projects that, this year, 2.46 billion people – about one-third of the global population and 71 percent of internet users – will access social networks at least once a month. That’s up 8.2 percent from 2016. The digital research firm notes the growth is driven by mobile phone adoption and expanding mobile coverage.

Verizon acknowledges it slowed down mobile traffic last week after testing a new traffic management system. “We’ve been doing network testing over the past few days to optimize the performance of video applications on our network,” a company spokesperson said. “The testing should be completed shortly. The customer video viewing experience was not affected.”

Unity, the world’s largest virtual reality (VR) development company, announces Virtual Room, a new interactive advertisement it plans to roll out later this year. Unlike the standalone VR marketing experiences, Virtual Room ads will surface across a wide network of VR apps, similar to the display ads users see on their laptop or the video ads they see while playing games on their phones.

Sears reports it will begin selling its Kenmore appliances on Amazon.com, including smart appliances that can be synced with Amazon’s voice assistant, Alexa. The partnership will begin in Los Angeles before expanding to other markets.

Clear Channel Outdoor Americas (CCOA) partners with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into its advertising campaigns. The deal allows Clear Channel to more accurately assess whether people actually see billboards and how the messaging influences viewer behavior.

U.K.-based Infectious Media says in a new survey that ad fraud is the biggest industry challenge cited by both marketers and publishers. A third of marketers say they are troubled by ad fraud, with brand safety next (26 percent), followed by viewability (21 percent), transparency (17 percent), and geocompliance (3 percent).

A new survey from QualiTest Group says websites with technical difficulties do more than frustrate shoppers: they damage a brand’s reputation. Nearly 55 percent of consumers reported they experienced technical difficulties during the digital billing process. For 65 percent of shoppers, these glitches were either somewhat, or very likely to make them abandon a purchase – a factor that could lead to lower retailer profits and retailer struggles.

The Interactive Advertising Bureau (IAB) releases the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities. Based on HTML5 technology, a move Google pushed in 2016, the specs also offer guidelines for augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads.

Cision introduces new features to its Cision Communications Cloud™ that let users identify influencers, craft and manage campaigns, and attribute value across relevant communications channels.


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