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Direct Response Marketing

News Corner July 25, 2012

25 Jul, 2012 By: Thomas Haire


The Direct Marketing Association (DMA) has created the True Simplification of Taxation (TruST) Coalition, which is designed to fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating the group by the American Catalog Mailers Association (ACMA), the Electronic Retailing Association (ERA) and NetChoice.

The Inter/Media Group of Companies adds Gavin B. Ballas as vice president of marketing and sales.

La Fresh Group Inc. launches a new national DRTV ad campaign for its Eco-Beauty products, including an exclusive offer on three full-size La Fresh Eco-Beauty waterproof makeup remover pouches and more.

Acquity Group, a brand E-commerce and digital marketing company, welcomes Tonya Leary as a client partner.

Weigel Broadcasting Co. and Hearst Television agree to carry Me-TV in five additional Hearst markets, including Boston, Sacramento, Calif., Baltimore, Oklahoma City and Greensboro, N.C. This brings the total of Hearst’s Me-TV affiliates to 13.


About the Author: Thomas Haire

Thomas Haire

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