Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Direct Response Marketing

News Corner July 2, 2014

2 Jul, 2014 By: Doug McPherson


Brand DRTV ad agency Atomic Direct wins three Telly awards: two for the Iris Home Management infomercial, and another for the 2013 Kobalt Magnum Grip spot campaign.

Kantar Media reports Winter Olympics ad spending helped push overall U.S. advertising up nearly 6 percent for the first quarter. U.S. advertising revenue for the first three months of 2014 was $34.9 billion, with the Sochi games responsible for $600 million of incremental ad spend. Taking out the two-week sporting event, U.S. ad spend climbed 4 percent.

B2B social powered demand generation company Leadspace partners with Oracle and integrating Leadspace with the Eloqua marketing automation solution to help B2B marketers tap into the social Web to gather and act on real-time customer intelligence to increase engagement, pipeline and revenue.

Fox Television Stations Group is reportedly preparing to become the first network-owned TV station group to walk away from Nielsen and use rival TV ratings service Rentrak exclusively.

Ad tech company Rocket Fuel launches Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign Ratings (OCR) and comScore validated Campaign Essentials (vCE). Advertisers could already use Rocket Fuel to verify video ads against Nielsen OCR and comScore vCE, but Audience Guarantee further automates the process of using the ratings to target audiences.

A federal judge in Utah orders online retailer KlearGear to pay more than $300,000 to a married couple targeted by the company for posting a bad review of its service. KlearGear told the couple to remove the review or face a $3,500 fee for violating a non-disparagement clause.

TV networks continue to seek video-on-demand (VOD) alternatives to extend their live programming and other video assets – and for good reason. Nielsen now says, on average, VOD contributes 4 percent to 5 percent to overall 18-49 TV viewership.

The Interactive Advertising Bureau (IAB) announces that 16 more companies are awaiting certification under the revised IAB Quality Assurance Guidelines program. There are now 51 companies in the program. In May, the IAB announced the first 29 digital companies to be certified under the new guidelines. 

A new report from Fizziology says the social media behaviors of millennials include: complaints about school, relationships and general pet peeves almost twice as much as Gen X and three times more than Baby Boomers; millennials are also more likely to interact with celebrities and talk about dating/relationships, music and sports; and they religiously post photos, talk about childhood TV shows and movies they grew up watching, and often reminisce about old fashion trends.

NBCUniversal and the CW complete their respective upfront advertising market deals. NBC grabbed higher-than-market-average price increases and double-digit percentages in dollar volume over a year ago, with CW inking lower gains, according to media executives who are familiar with the networks.

comScore reports time spent on mobile apps in the U.S. accounted for the majority of time spent (51 percent) in digital media in May, up from 43 percent a year ago.

Yahoo rolls out its Media Rating Council-accredited viewability measurement solution called Prime View. Through the new service, advertisers can ensure that they only pay for display ads people can actually see.


Add Comment




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals