Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Direct Response Marketing

News Corner July 17, 2013

17 Jul, 2013 By: Thomas Haire, Doug McPherson


Gary Pudles, president and CEO of AnswerNet, wins the 2013 Association of TeleServices International (ATSI) President’s Award. The award is reserved for those who have demonstrated continuing exceptional service and support to companies and colleagues in the call center industry.

PBandJ Partners announces its commercial “We All Know” for Wax Vac earned a 2013 Communicator Award. PBandJ Partners worked with Lenfest Media Group and Hampton Direct to develop and introduce the Wax Vac.

Delivery Agent, a shopping enabled entertainment company, announces it has renewed its partnership with A+E Networks to manage the company’s E-commerce services through 2015.

Hawthorne Direct celebrates its three Moxie Award nominations from the Electronic Retailing Association (ERA). The nominations are in three separate categories: Best Long-Form, DR Corporate Branding; Best Long-Form, Health; and Best Short-Form, DR Corporate Branding.

Ensequence announces the appointment of Roger Demuth as the company’s new chief technology officer. Demuth is a seasoned technology executive with more than 20 years of experience in the field working with both large and small organizations, including more than seven years leading engineering at Ensequence.

Worldwide mobile ad revenue increased sharply in 2012, rising 82.8 percent to $8.9 billion from $5.3 billion in 2011. Growth was highest in North America, at 111 percent, followed by Western Europe (91 percent), Latin America (71 percent), Central Europe (69 percent), the Middle East and Africa (68 percent), and Asia-Pacific (60 percent).

Microsoft announces plans to pull the plug on MSN TV by Sept. 30. The company is expected to unveil a broad restructuring soon, which will devote far more of its attention to products and services.

NBCUniversal is making its cable networks available via TV Everywhere, starting with USA Network, reports B&C. Parent company Comcast is currently authenticating subscribers, allowing them to access USA programs on their personal computers.

On the heels of filing for a $65 million IPO, YuMe is rolling out a multiscreen “Household Targeting” program this week to help brands reach consumers at home. The new tech service is designed to deliver in-stream video ads across every connected screen.

A new study says consumers are uncomfortable with new technologies that can observe them watching TV, per Boston-based Strategy Analytics. Forty-three percent of people would either never allow a camera or sensing device to be connected to their TV.

Privacy watchdogs in the United Kingdom, Germany and Italy ask Google to rewrite its privacy policy in Europe or face legal sanctions. Google already was censured in Europe over its collection of Wi-Fi data, including usernames, passwords and webpage viewing, while collecting photos for its Street View system.

Hearst is taking on Aereo in federal court in Boston, alleging that the online video start-up is a “free-rider” that infringes copyright by streaming over-the-air TV programs to tablets and smartphones. Hearst is seeking an injunction prohibiting the Barry Diller-backed start-up from continuing to operate.


Add Comment




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals