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News Corner July 12, 2017

12 Jul, 2017 By: Doug McPherson

DRMetrix – a research partner of Response – reports its media-research system AdSphere surpassed the detection of more than 20 million spot airings in just two-and-a-half years and its 28.5-minute detections are now more than 225,000. AdSphere has identified more than 25,000 unique DR creatives (in all spot formats up to five minutes, and including 28.5-minute long-form) that are available to stream, as well as the identification of more than 6,500 brands and 3,600 advertisers. 

comScore reports that while Netflix is still king among over-the-top viewers, Hulu has more engaged viewers. The average “viewing day” for a typical Hulu household includes more than a half-hour of additional watch time compared to Netflix, YouTube, and Amazon Prime households.

Cox Communications extends its controversial data caps to four new states – Arizona, Louisiana, Nevada, and Oklahoma. Cox's broadband subscribers in those states – as well as nine others where the company previously imposed bandwidth caps – are now charged overages if they consume more than 1 terabyte (TB) of data in a month. (That figure increases to 2 TB for consumers with Gigabit speeds.)

MediaRadar's 2016 consumer advertising report analyzing ad spend, formats, and ad buying patterns among marketers, finds that programmatic ad buying declined 12 percent in the first quarter of 2017 vs. the first quarter of 2016.

U.S. Labor Department transition team member Richard Manning accuses Comcast of “stealing” the technology from TiVo that allows consumers to record TV programming directly from their cell phones. “Here is Comcast’s dirty little secret – it is stealing TiVo’s property,” Manning wrote for The Hill

ESPN announces it will livestream the X Games in virtual reality for the first time. Using Samsung’s VR app and Gear VR headset, ESPN will offer an immersive view of the event on July 13-16 in Minneapolis. ESPN is shooting the events with 360-degree camera systems and offering a multicamera livestream experience that includes real-time graphics, X Games talent, and feature segments integrated into Samsung VR.

The U.S. Court of Appeals upholds a 2015 Federal Communications Commission (FCC) decision ending the ability of states, cities, and other local authorities to force cable operators to prove they have competition in their market in order to avoid rate regulation on video services. The National Association of Broadcasters (NAB), the National Association of Telecommunications Officers and Advisors (NATOA), and the local Minnesota Franchise Authority filed suit in federal court two years ago seeking to stop the FCC’s "effective competition" ruling, which presumes competition for cable operators in every market.

DraftKings and FanDuel move forward with their proposed merger despite stated Federal Trade Commission (FTC) opposition. The companies are asking an administrative law judge to reject the FTC's argument that the merger would be anticompetitive. Both companies also are fighting the FTC in federal court, where the agency obtained a preliminary injunction that temporarily prevents the merger.

The Interactive Advertising Bureau (IAB) and IAB Tech Lab releases Mobile Rich Media Ad Interface Definitions (MRAID) Version 3.0, the latest version of a specification that aims to enable creators of in-app advertising to streamline the creative process. The IAB said MRAID 3.0 was developed after a public comment period that gathered more than 50 comments from across the industry and resulted in improving proposed features as well as adding new features.

The Disney Channel and Freeform have lost 4 million subscribers during the past three years as children are increasingly turning to digital entertainment mediums. A report in The Wall Street Journal notes that ratings for Disney’s kids-oriented TV brands are plummeting, as Netflix and YouTube have become de facto channels for younger viewers.

Havas Media launches its own dedicated team of experts to monitor and track influencer campaigns to ensure projects are cohesive, brand appropriate, and accurately measured.

All generations of shoppers rank customer service first over payment security, brand interaction, and promotions when it comes to factors that affect their purchase decisions, says a new study from Alliance Data. Rodney Davenport, vice president of strategic insights at the company, says, "While technology and innovation are important, success in retail still comes down to understanding who your customers are, being responsive to their needs, and catering to the way they like to shop.”

About the Author: Doug McPherson

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