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Direct Response Marketing

News Corner July 11, 2012

11 Jul, 2012 By: Doug McPherson


KIDZ BOP, a kids’ music brand, along with RCA Records, Ben Silverman’s multimedia entertainment studio, Electus and VEVO, a music video and entertainment platform, are launching the KIDZ Star USA 2012 Talent Search. Aspiring singers ages 15 and younger can upload a 90-second performance video to KIDZBOP.com for a chance to win a recording contract from RCA Records. Visit www.kidzbop.com/kidzstarusa for more information.

Hawthorne Direct, the full service direct response television agency, has hired August Tesfasilase as account executive in its Los Angeles office.

TvTak, a video content recognition platform for mobile applications, released its video recognition app in June at the Uplinq™ 2012 mobile developers conference in San Diego.

Melissa Data earns the SD Times 100 award, spotlighting industry leadership and influence in a range of essential enterprise business categories.

Customer acquisition agency Acquirgy and real-time E-commerce shopping cart recovery leader SeeWhy co-published an eBook today, titled “How Shopping Carts Kill DRTV Campaigns And What To Do About It.” The book addresses astounding abandonment rates and can be downloaded here: SC11.acquirgy.net

New York-based Clash Group appoints Peter Kowal as controller.


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