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Direct Response Marketing

News Corner July 11, 2012

11 Jul, 2012 By: Doug McPherson

KIDZ BOP, a kids’ music brand, along with RCA Records, Ben Silverman’s multimedia entertainment studio, Electus and VEVO, a music video and entertainment platform, are launching the KIDZ Star USA 2012 Talent Search. Aspiring singers ages 15 and younger can upload a 90-second performance video to for a chance to win a recording contract from RCA Records. Visit for more information.

Hawthorne Direct, the full service direct response television agency, has hired August Tesfasilase as account executive in its Los Angeles office.

TvTak, a video content recognition platform for mobile applications, released its video recognition app in June at the Uplinq™ 2012 mobile developers conference in San Diego.

Melissa Data earns the SD Times 100 award, spotlighting industry leadership and influence in a range of essential enterprise business categories.

Customer acquisition agency Acquirgy and real-time E-commerce shopping cart recovery leader SeeWhy co-published an eBook today, titled “How Shopping Carts Kill DRTV Campaigns And What To Do About It.” The book addresses astounding abandonment rates and can be downloaded here:

New York-based Clash Group appoints Peter Kowal as controller.

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