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Direct Response Marketing

News Corner January 15, 2014

15 Jan, 2014 By: Doug McPherson

Dial800, a call routing and call tracking company for direct marketers, announces that Scott Richards has been named chairman and James Diorio is assuming the role of CEO. The executives have led the company through an unprecedented period of growth that has resulted in Dial800 being named to the Inc. 5000 for three straight years.

Marketing Maven, a bicoastal integrated marketing agency, announces its new product launch campaign for client Hot Iron Holster earned the Public Relations Society of America (Los Angeles chapter) 2013 PRism Award and a gold 2013 Stevie® Award for Marketing Campaign of the Year.

InfoTech, a software house and system solutions company, delivers its Web-based Media Management System (MMS) to Golden Air Time, a direct response agency in Anthem, Ariz.

Callzilla, a Hispanic-focused contact center provider, opens a new state-of-the-art contact center in Bogota, Colombia, that features 300 workstations and multi-channel communications over phone, chat, text, social care, social media engagement and E-mail.

TV audience-targeting company Simulmedia offers two new TV advertising tools – free of charge. Its database gives advertisers and agencies an inside look at audience-targeted TV advertising and the process Simulmedia uses to target, reach and report on TV audience delivery, all to “bring more transparency and insights to TV advertising.” Simulmedia’s forecasting gives estimates on how much of the audience can be reached on TV for their next TV ad campaign.

The Pew Research Center says 73 percent of online adults now use a social networking site of some kind. Facebook is tops, but 42 percent use multiple sites. Instagram users are nearly as likely as Facebook users to check in daily.

Roku, maker of streaming set-top boxes with nearly 8 million units sold in the U.S., announces it is readying Roku-branded TV sets that are expected to hit store shelves in the fall, ranging from 32 to 55 inches.

Hulu unveils a new slate of original programming for 2014. Marking Hulu’s first co-production with Lionsgate Television, the video venture says its supernatural comedy “Deadbeat” will debut in early April.

AOL’s announces upgrades to its buy-side platform to include “expanded support of Nielsen’s and comScore’s measurement solutions.”

TiVo says its new streaming service, which allows content from its DVR units to be seen on mobile devices, has seen strong usage among consumers – with the average number of streaming sessions up 50 percent in the second half of 2013. The higher usage numbers are due mostly to the launch of its TiVo Roamio service, which began in August 2013.

Yahoo bows several new ad initiatives, including the launch of Yahoo Audience Ads for more granular targeting, a self-serve ad-buying system called Yahoo Ad Manager, and an upgrade of its Right Media Exchange for programmatic buying.

PayPal introduces a new checkout experience for E-commerce merchants designed to streamline the process for customers. Now when buyers select the “pay With PayPal” option at checkout from an online store, the entire process of logging in and entering billing or other information takes place on the retailer’s site.

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