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Direct Response Marketing

News Corner February 26, 2014

26 Feb, 2014 By: Doug McPherson

MyPillow®, one of the best-selling U.S.-based pillow manufacturers, wins the 2013 QStar award for product concept of the year by QVC.

brand new media U.S. partners with KitchenTek to launch the Wolfgang Puck Pressure Oven via DRTV. The production effort features world-renowned master chef Wolfgang Puck alongside lifestyle expert and co-host Kym Douglas.

Hawthorne Direct, a full-service brand-response advertising agency, launches a monthly podcast series entitled “Spotlight on Branding.” Upcoming podcasts include, “Is That Second Screen Complementing Your Television Marketing Campaign?” and “The Maturation of Mobile Marketing.” Visit for more information.

Pro Media Group, a performance-based direct response media agency, welcomes Christina Youm as director of media strategy. 

TMC, a global integrated media company, names one of Intelemedia’s products Leader’s Choice, as a customer 2014 Product of the Year award winner for innovation.

Oracle Eloqua updates content marketing applications with an integrated calendar app, a simplified E-mail wizard, visual dashboards for measuring ROI and content in the Brazilian Portuguese, French and German languages.

Retargeting platform AdRoll launches AdRoll Retargeting for Mobile that lets marketers retarget consumers cross-platform and cross-device. The company will now support retargeting between the mobile web and social media, including on Facebook’s and Twitter’s mobile apps.

Signaling some consolidation in the social-analytics space, social media management firm Sprinklr agrees to buy Dachis Group. Dachis’ social analytics and optimization technology will be integrated into Sprinklr’s existing platform within the next three months. Dachis’ social consulting practice will also be added to Sprinklr’s services enablement practice.

Brand marketers say they will more than double the share of their budgets being allocated to “social media” – boosting it to an average of 18.1 percent from 7.4 percent currently – according to a national survey of CMOs released by Duke University’s Fuqua School of Business.

PepsiCo brings Vines – six-second videos submitted by users – to digital billboards in the United Kingdom. PepsiCo is inviting British consumers to submit Vines showing themselves doing something that defies imagination, along with the hashtag #LiveForNow. The best Vines will appear on a network of digital billboards. The campaign reinforces the “Unbelievable” tagline for PepsiCo’s new product, Pepsi Max.

Facebook’s acquisition of WhatsApp and its 450 million users gives Facebook advertisers self-serve and editing tools in the coming weeks to span four types of targeting: location, demographic, interests and behaviors. With location, for example, marketers will be able to show ads to people who live near brick-and-mortar locations. Demographically, new choices beyond education level, workplace and job title include reaching just those who have updated their relationship status, such as in a domestic partnership or a civil union.

Walmart reports it will be building up to 300 more “small-format stores” in the coming year – about twice as much as it had previously planned to open – and to “invest aggressively in E-commerce” to be “more nimble and flexible” to “connect with customers on their terms.”

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