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News Corner February 22, 2017

22 Feb, 2017 By: Doug McPherson

Prudential Financial (Response, January) introduces “Masterpiece of Love,” a series of short films celebrating life, love, art, and the regenerative power of the human spirit. The series features four people who endured personal losses and explores their relationships with artists commissioned by Prudential to bring the stories to life.

National Merchants Association in Temecula, Calif., promotes Brian Randolph to CEO, Jacob Bennett to chief risk officer, and Jason Holderness to chief technology officer.

The founders of Dive Bar Tees, including long-time DR industry executive Eric Stanton, announce a public launch party for their subscription-based T-shirt business featuring U.S-based dive bars. The event is slated for the Coach House in Scottsdale, Ariz., on March 17 from 6 p.m. to midnight.

Despite “fake news” claims, TV news networks are posting stronger ad business, as well as high viewership. CNN earned $72.8 million in national advertising, according to, from January 16 through February 16 – more than double the advertising dollars for the same period a year ago. Fox News Channel made $108.8 million during that period, also more than double for the same period in 2016. For the period ending Feb. 12, Fox News, CNN, and MSNBC were in the top 10 of Nielsen total day viewing ratings against all cable networks.

The Internet and Television Association is asking the Federal Communications Commission (FCCO to clarify that pay-TV operators are not responsible for seeking closed-captioning registration or compliance certification for every show that runs on each programming network.

Audience measurement firm comScore earns accreditation by industry ratings watchdog Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app.

YouTube confirms it will stop supporting 30-second unskippable ads in 2018 to focus on more engaging commercial formats. “We’re committed to providing a better ad experience for users online," a YouTube spokesperson wrote in an email to Search Marketing Daily. "As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers." 

Dian Griesel International (DGI) rebrands its strategic visibility public relations division as DGI Comm. The division will continue to create and expand strategic visibility in print, broadcast, and online outlets for clients and brands while delivering the benefits proven by increased and quantifiable audience engagement and action.

The Gunn Report for Media names Omnicom Media Group agency OMD Worldwide the world's most creative media agency for the 11th consecutive time.  

Forrester estimates that smartphone sales reached $60 billion in 2016, but influenced $1.05 trillion in offline sales. By 2021, consumers will spend $152 billion directly on mobile phones, or nearly 24 percent of total online sales. The research firm estimates that smartphone retail sales will grow at a compounded annual growth rate (CAGR) of 20.4 percent during the next five years, and mobile phones will influence $1.4 trillion in offline sales.

Time Inc. consolidates its health content in one hub called Time Health. It pools health, medical, and wellness content from its roster of properties, including Time, Health, Fortune, Cooking Light, Real Simple, My Recipes, Southern Living, and People.

ABC has sold out its ad inventory for the 89th Annual Academy Awards, which will air Sunday night. Kantar Media estimates the average cost for a 30-second spot is roughly $2 million. The price last year: $1.72 million, down 6 percent from 2015’s $1.83 million average. 

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