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Direct Response Marketing

News Corner February 19, 2014

19 Feb, 2014 By: Doug McPherson

The Direct Response Marketing Alliance (DRMA) invites its members and attendees of the International Home + Housewares Show to a cocktail reception on Monday, March 17, at I|O Urban Roofscape, inside Chicago’s brand new 4.5-star Godfrey Hotel. Presented by the DRMA, Response Magazine, a2b Fulfillment, Dial800, OpenJar Concepts and Venable, Chicago Reception attendees will be among the first to glimpse the brand new rooftop lounge, located at 127 W. Huron (at La Salle). Space at this year’s cocktail reception is limited (with DRMA members receiving priority), so RSVP here as soon as possible to secure your spot:

Hearthware’s TV campaign for its NuWave® Infrared Oven is one of the top three infomercials in U.S. Hispanic media as ranked by Infomercial Monitoring Service (IMS).

Extreme Reach Inc., a video platform for integrated TV, online and mobile video advertising, announces it has completed its acquisition of the TV business of Digital Generation Inc. (DG) for $485 million in cash. The combined company has revenues of $270 million and more than 750 employees.

Saddle Creek Logistics Services embarks on “The Great American Green Ride,” the first cross-country trip with a for-hire, compressed natural gas (CNG) truck. The truck began traveling its round trip from Lakeland, Fla., to San Diego and is making deliveries for two top CNG customers: Procter & Gamble and Lowe’s. Mike DelBovo, Saddle Creek Transportation president, says the trip is showcasing CNG’s ability to reduce our carbon footprint. During the 5,800-mile round trip, the truck will reduce its carbon emissions by 7,656 pounds.

Newgistics, a provider of end-to-end E-commerce solutions for top retailers and brands, is partnering with ShipStation, a Web-based shipping solution for online merchants, to save Newgistics customers time and money with streamlined shipping operations and supports Newgistics’ ongoing strategy to drive rapid and sustainable growth for its customers using expert logistics solutions. 

DMW Direct, a direct response advertising agency, acquires Dakota-Diesel, an interactive firm with emphasis on Web design, HTML development and online media planning.

Brand New Media names Nick Fawbert as managing director of its Asia operations. Previously Fawbert was the head of digital enterprise for MediaCorp.

Nielsen reports $5.7 billion in revenue for 2013, a 5.5-percent increase over 2012. Excluding the impact of its acquisition of Arbitron last year, revenues rose 3 percent. Most of the growth was attributable to Nielsen's "Watch" operations, which include media measurement services, which rose 11 percent (4.7 percent excluding the impact of Arbitron).

Sears offers a ShopYourWay mobile shopping app that delivers products to customers’ cars within five minutes of their arrival in Sears’ parking lot. Dubbed “In-Vehicle Pick-Up,” the feature appears at checkout in the ShopYourWay smartphone and tablet apps or on PC ordering screens.

Twitter introduces a new layout that arranges tweets in different-sized boxes and fonts – depending on their perceived import to users – while profile pictures have been moved to the left, and a large background photo spans the top portion of the page. Insiders say the move represents Twitter’s most blatant appeal to popular tastes yet.   

Google strikes a deal with comScore's real-time ad-tracking service that will let Google advertisers monitor ad traffic in real time.

Ogilvy Labs is tapping a new mobile-based technology that lets brands develop intricate profiles for targeting consumers. The technology is called Autograph and uses a flashcard-style interface that captures 5,500 attributes about a consumer in about 30 seconds.

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