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Direct Response Marketing

News Corner December 19, 2012

19 Dec, 2012 By: Thomas Haire, Doug McPherson

Response This Week will be on hiatus during the weeks of Dec. 24 and Dec. 31. We will return Jan. 9, 2013. The Response group wishes everyone a happy holiday season and a great New Year!

David Vladeck, who has served as the Federal Trade Commission’s (FTC) Bureau of Consumer Protection for the past three years announces that he is stepping down from the post on Dec. 31 to return to the Georgetown University Law Center. Charles Harwood, who has served as deputy director of the bureau under Vladeck, will serve as acting director beginning on Jan. 1, 2013.

Nielsen announces its plan to buy well-known measurement competitor Arbitron for $1.26 billion. Arbitron was ranked No. 9 in the latest Honomichl top-25 rankings of research companies. The combined entity, should it pass regulatory approval, would boast revenue of $6 billion, dwarfing the $3.3 billion of the No. 2 ranked researcher, Kantar Media.

Santa Monica, Calif.-based direct response marketing agencies Media Design Group and Revenue Frontier co-sponsored a “White Christmas” for the children and families of the Upward Bound House Family Shelter in Culver City, Calif., on December 13. The two companies brought in more than 15 tons of snow to build a winter wonderland at the shelter, complete with music, food, arts-and-crafts and a cameo from Santa Claus himself.

Time Warner Cable donated $5,000 to the Boys & Girls Club of Santa Ana, Calif., to boost the club’s STEM (Science, Technology, Engineering, Math) programs. STEM incorporates fun, learning and hands-on activities with guest instructors from partner organizations. Time Warner presented the donation as part of the company’s five-year, $100 million initiative to get young people interested in STEM.

Marketing Maven Public Relations becomes agency of record for Bulu Box. As the first vitamin and supplement nutrition sample box, Bulu Box provides four to five premium supplements and vitamin samples to online members monthly and is available across the United States.

Delivery Agent, a shopping enabled entertainment company, secures a $5 million investment from Samsung Venture Investment Corporation, part of the Samsung Group. Delivery Agent will use the funding to expand commerce offerings across all connected devices, including smart TVs and mobile.

WideOrbit Inc., which provides advertising management software, announces it has received the Red Herring Top 100 Global award as one of the leading private companies from North America, Europe and Asia. The Red Herring list has become a mark of distinction for identifying promising new companies and entrepreneurs.

R2C Group again lands the top spot on the list of top 25 marketing firms by the Portland Business Journal. R2C Group has been among the top five marketing firms every year since 2001. “We built R2C group around client needs – which means our success is tied together with our clients year after year. After 10-plus years at the top, we know we have a winning formula,” said Michelle Cardinal, R2C Group CEO and co-founder.

The Me-TV Network announces an affiliate agreement with WVEC, Norfolk, Va. (DMA # 44), which introduces the Belo Television Group to the classic TV network family. The station will launch Me-TV on Jan. 16, 2013, and be seen over the air on channel 13.3. The Me-TV Network clears more than 84 percent of the country, serving 139 affiliates.

Hyundai Motor America and Sirius XM Radio ink an agreement that extends SiriusXM’s relationship with Hyundai for three years, including a provision for further extension through August 2017.

About 13 percent of broadband customers don’t have pay-TV services. That equates to 11 million households, according to research firm The Diffusion Group in its newest report on over-the-top growth. That number of broadband-only subscribers should grow to 17.2 million in 2017, TDG says.

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