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Direct Response Marketing

News Corner December 18, 2013

18 Dec, 2013 By: Doug McPherson


The Response team wishes you and yours a very happy holiday season and all the best in 2014. Response This Week will return on Jan. 8, 2014.

InfoTech releases a new version of the Media Management System (MMS ver. 2014), its Web‐based solution for direct response campaign management, that includes several features including an upgraded integration with QuickBooks, a new module for print media allows buyers to place print buys separately from broadcast media, an advanced mechanism for importing media buys from third‐party sources reduces mistakes and much more.

A+E Networks plans to rebrand its Bio channel as FYI, a lifestyle network in the summer of 2014. The new network, which will be available in nearly 70 million homes, will be overseen by Jana Bennett, who joined the company earlier this year and is president of LMN, and is expected to be built around some of the real estate shows now appearing on A&E Network.

Twitter enters into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the Location Intelligence technology to support location sharing in tweets, but it also could help more accurately target ads, tweets and locations on maps.

Messaging app Line announces a partnership with all-in-one E-commerce logistics firm aCommerce and L’Oreal’s Maybelline New York to bring the cosmetic brand’s newest product to Thailand. With this partnership, Line users will get access to an exclusive flash sale on the platform Dec. 16-20. Users who buy this not-yet-disclosed product within the promotional period will be the first to own it before its official release next year.

E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 million in cash. Per the acquisition, which is expected to close on Jan. 1, Newsy will be operated as a wholly owned subsidiary of Scripps. Newsy’s 35 full-time employees, as well as its part-time employees, are all expected to keep their jobs.

The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in fourth-quarter 2011 to around 2 million per week presently, according to new figures from Adobe, whose Digital Publishing Suite powers around 80 percent of all digital magazine editions tracked by the Alliance for Audited Media.

With more advertisers now willing to pay for C7 – the viewing of TV shows seven days after first airing – CBS CEO Les Moonves predicts the ad payment window will be extended even further, for every viewer watching “via digital video recorders, video-on-demand and online streaming,” writes Ryan Faughnder.

Snapchat secures another $50 million in funding for its rapidly growing photo- and video-based mobile messaging service. In the past two years, Snapchat has become popular among younger users who have embraced its defining feature-photos and videos that vanish quickly after being shared.

Facebook is the most trusted online platform for product reviews and recommendations – beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, according to The Social Recommendation Index, sponsored by Social Media Link.

Netflix says that among the viewers who stream at least one TV show per week, 61 percent also binge on TV shows regularly. Among those who stream multiple episodes of a TV series, 38 percent do it as a solo event.

Google is facing ire from marketers over Gmail Tabs, an inbox-sorting tool that removes marketing messages from users’ primary in-boxes and files them in a “Promotions” tab. “It’s a real concern,” says Barry Abel, senior vice president at Message Systems.
 


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