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Direct Response Marketing

News Corner August 8, 2012

8 Aug, 2012 By: Doug McPherson

Hawthorne Direct, a direct response advertising agency, recently named Jessica Hawthorne-Castro vice president of operations and client services, where she’ll execute best practices in business operations and take on increased bottom line responsibility.

Meritus Payment Solutions, a global payments service provider, is partnering with OrderLogix, which provides business-to-consumer order management solutions. Under the agreement, OrderLogix will extend its call center edition and commerce edition offerings to include Meritus Payment Solutions’ gateway payment XP.

Harte-Hanks Inc., a direct and targeted marketing company, has announced the following personnel changes: Harte-Hanks Direct Marketing president Gary Skidmore recently announced his departure from the company. Brian Dames has been named executive vice president of customer solutions. Jeannine Falcone has been named executive vice president of customer strategy and engagement. Tony Paul has been named executive vice president of customer delivery and has also been promoted to corporate vice president. Andrew Harrison has been named executive vice president of people and has also been promoted to corporate vice president.

Mannatech Inc., the provider of naturally sourced supplements, and Integrated Distribution and Logistics Direct LLC, have announced they have entered into a services agreement that will expand Mannatech’s warehousing and distribution reach from one Dallas-based warehouse to add two additional strategically placed distribution centers on both the East and West coasts. DRMA member SP Express will provide warehousing and fulfillment services for Mannatech, which the company believes will result in reduced costs and improved service to its U.S. independent distributors and customers.

Wantful, a new retail destination targeting those who seek to buy gifts, announces it has hired Pamela Seidman as vice president of branding and communications.

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