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Direct Response Marketing

News Corner August 29, 2012

29 Aug, 2012 By: Doug McPherson

Litle & Co. releases findings on state-by-state consumer direct response spending for first- quarter 2012. Wyoming, Alaska, Hawaii and Nevada are the most active states for spending. The least active: Oregon, Indiana, Tennessee and Michigan. The company cited many factors for the results, including: marketing channel availability, locations where direct response ads air, traditional spending trends and the availability of desirable direct response products, consumer economic status, age, and gender as potential influences.

A benefit for Louisiana’s wetlands, which are disappearing at a rate of one football field every half hour, will be held on Friday, September 21 at Bimbo’s 365 Club in San Francisco. The event is called Bay for the Bayou and will feature a night of live music, and a silent and live auction featuring art, merchandise and more. The event is supported by WideOrbit CEO Eric Mathewson and will feature jazz legend Allen Toussaint. General admission tickets are $75 and VIP tickets are $150. Visit

Dial 800, a call-tracking and call-routing solutions company for direct marketers, landed at No. 3,419 in the annual Inc. 5000 list of fastest growing privately held companies. It is the second consecutive year Dial800 has made the magazine’s exclusive list.

Chicago-based media buying agency Zephyr Media Group has named Steve Meisner and James Betesh to manage the company’s newly created Zephyr Digital Media division. Meisner will oversee the new digital division, while Betesh will spearhead the new division’s digital and social media planning.

Holstein Housewares will return to air on HSN on September 1-2, with its Cake Bite Maker and Brownie Maker.

Mobile ad network Jumptap is teaming with Evidon to roll out a standardized icon in mobile and in-app ads that signals the use of behavioral targeting. Clicking on the AdChoices icon, developed by the Digital Advertising Alliance, will redirect users to Jumptap’s privacy page, where users get more information about targeted mobile ads and the ability to change their privacy settings.

Microsoft is rolling out a series of new ad units to support the more than $8.4 billion that marketers spend quarterly on online media ads. The units, ranging in size and function, will assist marketers with multichannel advertising strategies across PC, tablet, Xbox, Skype and mobile.

GroupM, the WPP media oversight arm, has created the role of chief digital investment officer for its North American operations and has named digital media veteran Ari Bluman to fill it.

TV Guide has just launched a revamped version of its app for iOS devices Thursday that includes “Watchlist,” an interactive tool that lets users to customize listings on a single screen by adding favorite shows, sports teams, actors and movies they want to track.

HerRoom, a lingerie E-commerce site that carries more than 200 brands of bras, has just released the “Know Your Breasts Bra Finder,” a new Web-based feature that the company says “reinvents the intimate apparel shopping experience.” Visitors are surveyed on details about the user’s breasts to determine the best styles. Following the survey, and after providing an E-mail address, women are given their results including explanations, product recommendations and a 10-percent-off coupon.

News Corp. Fox Broadcasting continues to make senior executive changes, promoting Kevin Reilly to chairman of entertainment for Fox Broadcasting.

The Sundance Channel has named Raymond Dooley as vice president, consumer marketing, and Evan Fleischer as vice president, integrated marketing.

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