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Direct Response Marketing

News Corner August 28, 2013

28 Aug, 2013 By: Doug McPherson

I.Predictus, a big data platform company, launches its predictive media buying tool, B.E.S.T. (Buy. Evaluate. Sell. Test.) that translates big data into actionable insights without hardware used by traditional analytics tools. CEO Monica C. Smith says the I.Predictus Intelligent Palette, [IP]², promises to bring unprecedented intelligence, accountability and strategic insight to media buying decisions.

Dial800, a marketing optimization company, announces it has become a diamond sponsor of the Regional Hispanic Chamber of Commerce. Dial800 CEO Scott Richards says, "The best way for us to spread our message is to show genuine support through the chamber, and we do that not only financially, but by being active members that dedicate our time and expertise." Dial800 has also been named to the Inc. 5000 for 2013, the third consecutive year it has been recognized by the publication. The company has experienced an unprecedented three-year growth rate of 41 percent.

Inc. also ranks Blue Vase Marketing, a company that offers ccampaign management of direct response products, the No. 9 advertising and marketing company in Massachusetts and No. 1,736 overall on its Inc. 500|5000, a ranking of the nation’s fastest-growing private companies.

Marketsmith, a marketing firm that specializes in data science to drive business, also announces it has been ranked the 389th fastest growing businesses by Inc. on its annual list of the 500 fastest growing private companies in America. Corp., which offers automotive health diagnostic solutions, selects Cesari Direct Inc. as its new agency of record in North America. CarMD will partner with Cesari Direct in all aspects of the company’s direct marketing strategy and execution, including TV ad production and media buying, along with integration of Web, print, radio and social strategies.

Karen Wilson joins CPO Low as vice president of sales. CPO Low is a digital marketing company that generates incremental orders for clients at a fixed cost-per-order 20-percent less than their current TV media CPO – all on a cost-per-acquisition basis.

Ship-Right Solutions, a third-party logistics firm, announces a strategic relationship with Saddle Creek Logistics Services under which Ship-Right can fulfill their client’s domestic and international orders from Saddle Creek facilities throughout the United States. Drew Graham, Ship-Right president, says, “This gives us the added capacity and flexibility to better meet the growing demands of our client base.” 

IMS/Media Analytics LLC, which offers direct response marketing research, monitoring and analytic reports, says its transformation from hard copy to digital is now complete. New reports will include: graphical-based dashboard, real-time validation; category trending; and a show scheduler along with “roll-out report,” a tool that can identify the long form campaigns that have the highest probability of achieving longer-term success. 

Urban media company Radio One reports that total revenues increased 13 percent from $105.8 million in the second quarter of 2012 to $119.6 million in the second quarter of 2013, due to growth in the company's cable TV and Internet segments.

Apple is telling developers that they can no longer use behavioral targeting techniques to monetize apps aimed at children under 13. The company also is informing developers that children’s apps must now include privacy policies.

Facebook is reportedly developing its own PayPal-like payments service. “The product would allow any shopper who has previously provided Facebook with their credit card details to make purchases on partnering E-commerce mobile apps without entering billing information,” AllThingsD reports.

Viacom resolves a text-spam lawsuit by agreeing to pay $3,000 to Tennessee resident Eric Mock, who alleged that the media company sent her SMS ads promoting TV shows.

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