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Direct Response Marketing

News Corner August 27, 2014

27 Aug, 2014 By: Doug McPherson


Inc. Magazine ranked Blue Vase Marketing as the No. 17 advertising and marketing company in Massachusetts on its eighth annual ranking of the nation’s fastest-growing private companies. This is the second consecutive year that Blue Vase has made the list.

AdMore, an automated TV buying platform, joins forces with Turn, the marketing software and analytics platform, to provide inventory access for data-driven marketing campaigns from Turn’s customers.

Boston-based MOJO reports it has become the first major E-commerce solution to eliminate all transaction fees for clients.

JP Imbrogno becomes director of East Coast sales at The Band Inc., the national direct response advertising platform that is a division of Delivery Agent.

Invoca, a cloud-based inbound call marketing automation provider, places No. 376 in the latest to Inc. 500 list. The company also ranks No. 32 in the software category.

InterMedia Advertising is the new agency of record for 1-800-NO-CUFFS.

AOL’s new privacy policy says the company’s properties – including the recently acquired Gravity – will not honor the do-not-track requests users send through their browsers.

Programmatic video ad platform TubeMogul expands into Mexico and Brazil. Bernardo Toca will lead operations in Mexico and Adriano Hayashi heads the Brazil office.

E-commerce increased 10 percent while mobile commerce was up 47 percent in the second quarter compared to a year ago, according to new data from comScore. Tablets accounted for almost half of mobile commerce spending.

Comcast’s proposed $45 billion merger with Time Warner Cable gains support from a coalition of 52 mayors, who say the deal will boost broadband.

According to new research from Vibrant Media into the value consumers place on digital content, more consumers trust content from publications (35 percent) than from brands (33 percent). The data also finds that there are more consumers who distrust content from publications (18 percent) than there are who distrust content from brands (15.5 percent).

Netflix is now paying Time Warner extra fees to interconnect directly with its network to create better-quality streaming video.


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