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Direct Response Marketing

News Corner August 22, 2012

22 Aug, 2012 By: Doug McPherson


bareMinerals is unveiling a campaign this month to champion its foundation franchise and the launch of its first-ever solid bareMinerals READY™ SPF 20 foundation.

OpenJar Concepts Inc. has moved its home office location. The company’s new address is: 27710 Jefferson Ave. S., Suite 302, Temecula, CA 92590.

Meritus Payment Solutions, an ISO of global payments and risk management, announces the release of proprietary mobile payments solution, Meritus Mobile, that turns any device into a credit card processing terminal and is compatible with iPhone, iPad, Android and Blackberry.

ShopAtHome.com, the home-shopping site, has announced the release of its free iPhone app that lets consumers browse more than 100,000 online coupon codes, deals and cash back rewards from the Web’s largest retailers.

Ifbyphone, a voice-based marketing automation company, is ranked No. 249 on Inc. magazine’s annual Inc. 500/5000 ranking of the nation’s fastest-growing companies.

Experian Marketing Services, a data, analytics and marketing technologies provider, announces that Alok Kapur will lead the business strategy for Experian Marketing Services’ mobile rollout across all markets.

CardinalCommerce, a remote commerce company, launches CustomerConnect, a self-service, Web-based mobile marketing and commerce platform aimed at turning passive consumers into active ones.

TubeMogul, a video ad-buying company, reports that top-tier websites are getting viewers to watch entire videos, but still struggling to generate clicks. The report found that overall, pre-roll video ads available for real-time buying across devices continue to expand – averaging more than 211 million daily impressions, and growing by an average of 4.7 percent per month.

Adobe’s 2012 mobile consumer survey has found that people accessing mobile content are most frustrated by the connection speed of their devices and their ability to find what they are looking for.

Good news for future chief marketing officers: By 2017, they’ll will own more tools and have bigger budgets to manage data than chief information officers, according to research by Gartner. The report says new CMOs will be held to higher standards of delivering revenue and demonstrate ROI for every dollar they invest in creative and media executions.

A new survey from the e-zine, AskMen.com, has found that men are favoring their computers over televisions for entertainment. The poll surveyed 55,000 males in the U.S., U.K., Australia and Canada and found that, when not working, half of respondents spent the most time with a computer – more than double the number that spent more time on a television.

There were more than 16 million mobile barcode scans in second-quarter 2012, with more than 5.3 million scans in June, which made it the highest scan month ever, according to a new study by Scanbuy, a barcode solutions company.
 


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