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Direct Response Marketing

News Corner August 16, 2017

16 Aug, 2017 By: Doug McPherson


The Crush Agency merges with At The Table Public Relations. The new company will operate under the name CRUSH 2.0 as a full-service marketing and web-development company focusing on digital marketing strategies, serving corporate brands and franchises nationwide and product owners worldwide.

REELZ launches on DirecTV Now, the live and on-demand streaming TV service, available across supported devices, including smart televisions, tablets, computers, smartphones, and other streaming devices.

Accenture buys U.S.-based creative marketing agency Wire Stone to bolster data-driven creative and design capabilities and to create end-to-end digital customer experiences for its Accenture Interactive arm, per a company news release.

The Federal Communications Commission (FCC) adds an extra two weeks for people to weigh in on a proposal to roll back net neutrality rules. Final comments now are due August 30. “We find that an extension of the reply comment deadline is appropriate in this case in order to allow interested parties to respond to the record in this proceeding,” the agency’s Wireline Competition Bureau said in a notice last week.

Foursquare partners with InfoScout to tie foot-traffic location and product purchase data together for consumer packaged goods (CPG) brands. Foursquare announced a similar partnership with Nielsen late last year to enable its Attribution by Foursquare offering.

eMarketer reports over-the-top (OTT) video continues to grow largely due to connected TV users, and that overall gains are coming at the expense of pay TV. eMarketer estimates there will be 193.3 million OTT users in 2017, with 168.1 million U.S. connected TV users. Nielsen says there were 292.4 million users of live and time-shifted TV viewing in the first quarter of this year.

NBCUniversal reports it will close Seeso, its subscription video-streaming service for comedy content by year’s end. The service launched in January 2016 for $3.99 a month.

Influential Wall Street analyst Brian Wieser upgrades his rating for Interpublic’s stock from “Hold” to “Buy,” despite an overall negative perspective on ad agency stock trajectories in the next five years versus the past five. “All holding companies are exposed to the aftermath of increased marketer awareness of media agency fee transparency,” Wieser emphasized as a key bearish factor, adding: “We think many of the problems related to this topic have occurred because clients didn’t fully understand what practices are contractually acceptable or contractually prohibited.”

MoffettNathanson Research says there was a 9.1-percent decline in total day 18-49 viewers in Nielsen C3 ratings – the average commercial minute ratings plus three days of time-shifted viewing – for cable networks in the second quarter.

Facebook tests a new “Custom Audiences” option, which would let businesses target ads at people who’ve visited their store, with a new “Store Visits” option appearing for some advertisers.

Aldi partners with Instacart, the San Francisco-based same-day delivery service, to deliver groceries in Los Angeles, Atlanta, and Dallas.

Walmart apologizes for a display inside one of its stores marketed firearms as back-to-school items. A photo of a sign reading “Own the school year like a hero” was placed directly above a glass case filled with guns. Photos of it spread like wildfire on social media.


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