Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Direct Response Marketing

News Corner August 13, 2014

13 Aug, 2014 By: Doug McPherson


Meritus Payment Solutions, a global payment solutions provider, launches its account updater solution, Update XP, which allows recurring and subscription-based merchants to automatically maintain an accurate and current customer database.

Envision Response launches ENRG Digital, its comprehensive platform to deliver high converting online videos.

The Direct Marketing Association (DMA) announces NBA star Earvin “Magic” Johnson as the keynote speaker at the DMA2014 Annual Conference & Exhibition. Johnson will speak Monday, Oct. 27 at the San Diego Convention Center. This is not his first talk at a marketing event in San Diego — Johnson also keynoted Response Expo 2011.

Hawthorne Direct, a full-service brand response ad agency, promotes Neil Klayman to associate creative director. Klayman had been senior copywriter.

Viggle Inc., an entertainment marketing and rewards platform, reports it added a record number of new users – approximately 566,000 – in July.

Sequential Brands Group Inc. announces the global re-launch of its recently acquired brand, The Franklin Mint® (franklinmint.com), that includes new licensing partners and the launch of a multi-channel commerce platform powered by San Francisco-based Delivery Agent Inc.

Programmatic ad platform Rocket Fuel says it plans to buy [x+1], a demand-side platform, for $230 million.

Programmatic showed big gains in AOL’s second-quarter 2014 results. AOL Platforms – the company’s ad tech stack division – accounted for $247.1 million in revenue, up 54 percent year-over-year. “In Q2 2014, 34 percent of our advertising business was programmatic versus less than 5 percent a year ago,” says Tim Armstrong, CEO and chairman of AOL.

Amazon announces its same-day delivery service is now available in Baltimore, Dallas, Indianapolis, New York, Philadelphia and Washington. Google and Barnes & Noble have teamed for same-day delivery in Manhattan, West Los Angeles and the San Francisco Bay area.

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help brick-and-mortar retailers evolve the shopping experience.

Scripps Networks Interactive says it booked $1 billion in upfront advertising for the third year in a row – despite holding back some ad inventory. Scripps – the cable network group of Food Network, HGTV, and Cooking Channel – says it posted mid-single cost-per-thousand price increases during the upfront selling period.

Twitter reports advertisers can now organize their campaigns around specific marketing objectives and pay only when specific actions are taken. Objectives might include: driving Tweet engagements, website clicks or conversions, app installs or engagements, followers, or leads.


Add Comment




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals