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Direct Response Marketing

News Corner August 1, 2012

1 Aug, 2012 By: Thomas Haire, Doug McPherson

Former Beachbody media executive Rick Shiu announces the launch of InQuest Communications, a direct response marketing, media and campaign management company.

Genius Brands International Inc., developer of the award winning Baby Genius line of music and education-based products, announces it has sold approximately 500,000 Baby Genius DVDs and CDs and more than 50,000 Little Genius CDs through its campaigns on Groupon.

Thane Direct announces the launch of an office in Paris, France, which will be headed by teleshopping executive Marie Laure Barrau.

Curtis Kleinman, vice president of business development for Swipe Payment Solutions, announces the release of “Show Me The Money #1,” an E-book co-published with Irv Brechner of Acquirgy. The book shares payment processing strategies for DRTV marketers.

As Seen on TV Inc. chooses BrightShop Digital to handle its social media marketing.

Me-TV adds three new affiliates in a deal with Newport Television – KTVX in Salt Lake City, KOKI in Tulsa, Okla., and WSYR in Syracuse, N.Y.

Comwave, a Canadian VoIP service provider, has launched a new DRTV commercial that promotes the low-cost home phone service. Northern Lights Direct produced the commercial, and will also handle the national TV media buy.

DMW Direct, a direct response ad agency, garnered four awards at the recent Videographer Awards. Each year, the international awards competition recognizes outstanding achievement in video and digital production skills, with winners selected from 204 categories. The Philadelphia-based agency also welcomes Greg Marta as director of digital marketing.

Money Mailer, a U.S. direct marketing company, has launched its newly redesigned website, Marketers can advertise in 10 categories on the site, and consumers can more easily find their favorite deals anytime.

Acquity Group welcomes Ryan Noel and Scott Zmrhal, both in the role of client partner.

Duane Sizemore becomes senior vice president, marketing and business development, at Saddle Creek Logistics Services.

Las Vegas-based agency SK+G five promotions: Nadia Khan and Sara McLean to account director; Abbe Viglianti and Heather Karsko to account supervisor; and Sarah Catletti to account executive.

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