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Direct Response Marketing

News Corner April 9, 2014

9 Apr, 2014 By: Doug McPherson


Allscope Media founder and CEO Evan Greenberg teams with direct response executive Joe Shain to create Allscope Direct, an integrated media agency offering a comprehensive suite of direct marketing capabilities. The new Allscope Direct features Shain as CEO and Anthony Medico as president. Medico was president of E&M Advertising, prior it folding into the consolidation and creation of this new business.

West Corp., a provider of sales and customer care solutions for the direct response industry, names Brian McGarry as director of sales. McGarry, who has worked in the space for both TransFirst and Thill Logistics, is responsible for continuing and expanding West’s presence in the direct response industry.

Marketing Maven is a finalist in the Best Facebook: Community Engagement Campaign category in the Second Annual PR News Social Media Icon Awards.

Koeppel Direct releases a new infographic highlighting the findings of a Nielsen study that examines TV viewers' use of tablets and smart phones. The infographic asks the question, "Is your agency connecting the dots between second screens?" and goes on to highlight various statistics found in the study. These figures include the fact that an estimated 76 percent of tablet owners use them while watching TV, whereas some 63 percent of smartphone owners are estimated to do the same according to Nielsen.

SF Global Sourcing launches SFGS Express, a website that offers high-quality, custom produced media, promotional merchandise and apparel. The site lets marketers order short-runs of premiums in the most popular categories.

The Pacific Coast Business Times honors Kelly Bennett, president of Kelly Direct, Inc., a fulfillment services company in Oxnard, Calif., as a Top 50 Woman in Business. The publication serves Ventura, Santa Barbara and San Luis Obispo counties.  

R2C Group names Bryan Noguchi as senior vice president, media director.  

DMW Direct, a direct response ad agency, promotes Carolyn Meshey to operations administrator of its react fulfillment center. She previously served as a data and print coordinator for the center.

WPP’s Kantar and Twitter strike a new five-year agreement to collaborate on research products in the areas of advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement. The companies have also agreed to expand the connections between select Kantar and Twitter data assets.

AMC will not sell the series finale of "Mad Men," set to air sometime in 2015, in the upfront, but as part of the later scatter marketplace. "We will sell it almost like a sporting event," says Charlie Collier, president of AMC Networks. "It is going to be a pop-culture moment and we're coming to market as such."

Entravision Communications, which owns several Spanish-language TV and radio stations, relaunches a multiplatform media brand, Todobebe, targeting Hispanic moms with family and lifestyle content.

Shopmium, a new brand discovery app, launches in the U.S. on both iOS and Android platforms. It lets advertisers promote products through a targeted media approach that delivers mobile brand experiences and discount offers to users.


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