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Direct Response Marketing

News Corner April 19, 2017

19 Apr, 2017 By: Doug McPherson


Response This Week will be on hiatus next week due to Response Expo. We will return to your inbox on May 3.

PremiumMedia360, a cloud-based data reformatting software, introduces Artificial Intelligence into its TV Media Data Hub that standardizes the network data, corrects all errors, and automatically adds any incomplete or missing data. John Bowser, CEO of PremiumMedia360, estimates that media buyers and advertising agencies collectively spend millions of dollars each month trying to fix these problems.

The editors of Multichannel Merchant (MCM) name a2b Fulfillment a Multichannel Merchant top third-party logistics provider for the second consecutive year. Ayal Latz, president of a2b Fulfillment, says, “We’re remaining ahead of the curve within a highly competitive industry by maintaining an emphasis on both speed and accuracy, as well as catering to the individual needs of our customers.”

Trade group Internet Association (members include Google, Facebook, eBay, and other large Web companies) reports tech companies are increasingly getting hit with class-action complaints for sending text messages to consumers. The organization made the statement in a regulatory filing summarizing a recent meeting between Internet Association officials and Federal Communications Commission (FCC) Chairman Ajit Pai.

Snap rolls out “Snap to Store,” a new ad product that tracks the relationship between online and offline conversions and is tailored for businesses determined to drive consumers into physical retail spaces. Among the brands that tested in beta: Wendy’s, 7-Eleven, and Paramount Pictures.

Google reports that six in 10 internet users start shopping on one device but continue or finish on a different one, and 82 percent of smartphone users say they consult their phones on purchases they’re about to make in a store.

A federal judge orders former online rental services company RadPad to pay Craigslist more than $60 million for misappropriating its real estate listings. The judgment came one year after Craigslist claimed in a federal lawsuit that RadPad infringed copyright, engaged in computer fraud, and spammed Craigslist’s users. RadPad, which apparently is no longer in business, didn’t object to the order.

Nearly 600 Amazon employees sign a petition addressed to the company’s founder and CEO Jeff Bezos demanding that Amazon no longer advertise products on Breitbart.

Retail sales in March inched up 0.3 percent over February, according to the National Retail Federation (NRF). “We are again seeing a pattern similar to previous years – consumer spending was weak but is expected to pick up as we move through the year,” said NRF chief economist Jack Kleinhenz. “There is no doubt that weak pricing power led to the bumpy period for retailers in the first part of this year.”

The retail industry ramps up its efforts against House Republicans’ border-tax proposal. The NRF has launched the next phase of a TV and digital ad campaign against the tax, which is included in the House Republican tax reform plan. “Small business owners are already struggling to survive in an overregulated marketplace, and the border adjustment tax would push many of them under water,” said David French, NRF senior vice president for government relations.

YouTube and other over-the-top (OTT) services are making gains on Netflix, says new data from comScore. Overall households with access to OTT tend to be heavy users of the service, comScore found: among the 49 million U.S. homes that used at least one OTT service in December 2016, average consumption was 2.2 hours of OTT video per day, with OTT viewing sessions occurring on an average of 19 days per the month.

Spanish-language broadcast network Univision reports it’s seeking more English-language advertising partners, those who still haven’t as yet spend money on Spanish-language TV networks. “The opportunity for us is with all the English-language brands,” says Keith Turner, president of advertising sales and marketing at Univision Communications. “We focus on the general market – because that’s where our opportunity is.”


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