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NBCU’s 'TV Everywhere' Efforts Paying Off

23 Oct, 2013 By: Doug McPherson

ENGLEWOOD, Colo. – Market researcher IHS says NBCUniversal leads all TV content companies in second-screen “TV Everywhere” efforts by offering more channels than any other premium or basic cable TV group.

TV Everywhere gives pay-TV subscribers (which represent 90 percent of U.S. homes) access to second-screen devices. IHS says NBC provides 15 video-on demand (VOD) channels to “TV Everywhere” initiatives, and allows five “live streaming” channels for TV Everywhere. Time Warner comes in second, offering nine VOD channels and three live channels.

Others in the space and their offerings include: News Corp. offers six VOD channels and five live streaming; Viacom is also at six VOD channels but no live streaming channels; Disney is at five VOD and five live; Scripps Networks have five VOD channels; A&E, four VOD channels; and the NFL has three VOD and three live streaming channels. Liberty Media offers three VOD channels; Time Warner Cable, two VOD and two live; CBS and Cablevision each have one VOD and one live streaming channel for TV Everywhere; and Crown Media, Epix, Sony and Univision each provide one VOD channel.

As of October 2013, IHS says there are 73 VOD channels and 31 live streaming channels available in TV Everywhere.

In second-quarter 2013, IHS estimates the pay-TV business lost 352,000 subscribers, partly due to seasonal shifts but also because of some cord-cutting activity.

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